其二，上市公司需主动搭建高效的价值传递通道，核心在于信息的公开透明与精准触达。一方面，企业 应恪守监管要求，将经营数据、战略规划、风险提示等核心信息主动、及时、完整地披露，杜绝选择性 披露或信息滞后问题，以透明度消除市场信息不对称，夯实投资者信任基础；另一方面，企业可以突破 传统公告披露的单一模式，通过业绩说明会、投资者调研、行业峰会等多元化场景，用更通俗化的语言 解读专业财务信息，用更具象化的案例传递企业核心竞争力，让品牌价值不仅停留在财报数据中，更能 被市场直观感知。 其三，品牌价值本质是市场信任的积累，上市公司需从多维度构建信任溢价。在公司治理层面，要完善 治理结构、保持决策透明，通过清晰的长期战略规划稳定投资者预期；在社会责任层面，需重视ESG管 理与披露，积极履行环保、公益等责任，吸引长期价值投资者；在风险应对层面，要建立危机公关快速 反应机制，面对负面事件时坦诚沟通，最大限度挽回市场信任。 值得关注的是，上市公司作为品牌价值管理的第一责任主体，肩负着核心推进职责，但这一系统工程的 落地见效，同样离不开监管体系的优化完善与正向引导。沪深交易所于今年3月份对上市公司自律监管 指引中的重大资产重组部分进 ...

Core Viewpoint - The incident involving Arc'teryx and the fireworks display in China highlights the challenges multinational companies face in balancing global and local management, particularly in terms of brand values and crisis response [1][2][3] Group 1: Company Response - Arc'teryx's Chinese team issued an apology emphasizing cooperation with relevant authorities and third-party assessments, while the overseas team expressed disappointment and indicated a need for improved communication with local teams [1][2] - The differing tones in the statements from the Chinese and overseas teams reflect a lack of cohesive governance in integrating global resources [2] Group 2: Environmental Concerns - The event raised significant ecological concerns, showcasing a misalignment with modern consumer expectations, particularly among younger generations who prioritize brand values and social responsibility over mere product functionality [2] - The choice of location for the fireworks display, an important ecological area in China, indicates a potential misjudgment of contemporary consumer values by the brand [2] Group 3: Brand Management Implications - A single misstep in brand activity can severely damage the high-end outdoor image of Arc'teryx and affect the reputation of its parent company, Amer Sports, highlighting the need for refined brand management and crisis response mechanisms [2][3] - The incident serves as a warning for all multinational companies about the complexities of cultural integration, management coordination, and value co-creation in global expansion [3] Group 4: Future Opportunities - Arc'teryx has the opportunity to learn from this incident and enhance its global brand management mechanisms, aiming to transition from being "internationally known" to "globally trusted" [3]