Core Insights - The article discusses the development of a "Consumer Quality Index" that evaluates the quality of products based on consumer purchasing behavior, aiming to provide a clearer understanding of consumer preferences and market trends [2][5][10] - It highlights the ongoing trend of consumption upgrading in China, where consumers are increasingly willing to pay for higher quality products, even during major sales events [12][16] Group 1: Consumer Quality Index - The "Consumer Quality Index" (CBI) is the first global brand value assessment system based entirely on actual consumer purchasing behavior, filling a gap left by traditional macroeconomic indicators [5][10] - The CBI has shown a significant increase, with the index rising from 63.38 in Q1 2025 to 65.17 in Q2 2025, indicating a 2.14% year-on-year growth [10] - This index reflects a shift in consumer behavior, where a substantial portion of consumers are moving towards brands that have recently entered the top 500 rankings [10] Group 2: Consumer Behavior and Sales Events - Contrary to traditional beliefs that major sales events lead to a decline in product quality, data shows that during events like "618" and "Double 11," the CBI actually increases, indicating consumers are more discerning and willing to invest in quality [16][18] - The article emphasizes that consumers view major sales as opportunities to purchase high-quality products at discounted prices, rather than merely as clearance sales [16][17] - The psychological impact of pricing during sales events plays a crucial role, as consumers perceive significant discounts on established brands more favorably than on lesser-known brands [17] Group 3: Brand Strategy and Market Dynamics - The article argues that brands should not view participation in major sales events solely as a means to boost short-term sales, but rather as an opportunity for brand value validation and consumer relationship building [27][29] - New brands particularly benefit from major sales events, as they can gain consumer attention and feedback quickly, allowing for rapid product iteration and market entry [26][27] - The CBI serves as a scientific framework for brands to understand consumer preferences and adapt their strategies accordingly, highlighting the importance of staying connected with consumer needs and market changes [29][30]