Investment Rating - The investment rating for the company is "Buy" (maintained) [6][15]. Core Views - The company is undergoing a transformation towards efficiency-oriented brand communication, which has led to revenue growth pressure but improved profitability. Revenue projections for 2025-2027 are estimated at 45.65 billion, 50.31 billion, and 57.10 billion yuan, with corresponding growth rates of -15.0%, 10.2%, and 13.5%. Net profit attributable to shareholders is expected to be 4.63 billion, 5.67 billion, and 6.46 billion yuan, with growth rates of 165.5%, 22.6%, and 13.9% respectively. Earnings per share (EPS) are projected at 0.96, 1.18, and 1.34 yuan per share [4][15]. Summary by Sections Financial Performance - In the first half of 2025, the company reported revenue of 22.61 billion yuan (down 19.6% year-on-year) and a net profit of 2.21 billion yuan (down 35.4% year-on-year). In Q2 2025, revenue was 11.83 billion yuan (down 18.4% year-on-year), while net profit was 1.19 billion yuan (up 20.9% year-on-year) [12][13]. Business Strategy - The company’s management has returned to frontline operations for systematic adjustments, focusing on restructuring brand communication and prioritizing efficiency. In Q2 2025, the sales expense ratio decreased by 12.46 percentage points. The company is concentrating on high-barrier technology asset transformation and enhancing its consumer goods business advantages [13][14]. Medical Business - The medical terminal business generated revenue of 6.73 billion yuan in the first half of 2025, with skin-related medical product revenue at 4.67 billion yuan (down 1.8% year-on-year). The company launched compliant water-light products and strengthened its one-stop anti-aging solutions. The direct sales channel accounts for over 80% of the revenue, and the company is optimizing its product structure and channel layout [14]. Profitability Forecast - The company is expected to face revenue growth challenges but improve profitability. The projected revenue for 2025-2027 is 45.65 billion, 50.31 billion, and 57.10 billion yuan, with net profits of 4.63 billion, 5.67 billion, and 6.46 billion yuan respectively. The EPS is forecasted to be 0.96, 1.18, and 1.34 yuan per share [15][16].