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【省粮食和物资储备局】“陕西好粮油”首次获评“中国粮油影响力公共品牌”
Shan Xi Ri Bao· 2025-11-21 00:34
Core Insights - The "Shaanxi Good Grain and Oil" brand has been awarded the title of "China Grain and Oil Influential Public Brand" for the first time, highlighting its significance in promoting local agricultural products [1] - Xi'an Aijiu Grain and Oil Industrial Group Co., Ltd. has been recognized as one of the "Top Ten Innovative Benchmark Enterprises in Grain and Oil" in China, while Shaanxi Shanfu Noodle Co., Ltd. received the "Outstanding Contribution Award for Grain Security in China" and was named a "Top Ten High-Quality Development Model Enterprise in Grain and Oil" [1] Group 1 - "Shaanxi Good Grain and Oil" operates under a carefully designed brand system, utilizing a model of "1 public brand + N regional characteristic sub-brands" [1] - The provincial grain and material reserves bureau has been actively implementing policies to enhance the brand's influence and promote the development of the specialty grain industry [1] - The brand matrix includes sub-brands such as "Yan'an Millet," "Ankang Selenium-rich Grain and Oil," "Guanzhong High-Quality Wheat," "Hanzhong Rice," "Yulin Buckwheat," and "Hanzhong Yangxian Black Rice," which are positioned for complementary advantages [1] Group 2 - The provincial grain and material reserves bureau emphasizes a multi-faceted approach to enhance the influence, value, and comprehensive security of Shaanxi grain and oil products [2] - The "1+N" framework will continue to guide the selection and certification of "Shaanxi Good Grain and Oil" products, with strict standards for production environment, variety selection, production processes, processing technology, quality indicators, and packaging [2]