Core Insights - The "Shaanxi Good Grain and Oil" brand has been awarded the title of "China Grain and Oil Influential Public Brand" for the first time, highlighting its significance in promoting local agricultural products [1] - Xi'an Aijiu Grain and Oil Industrial Group Co., Ltd. has been recognized as one of the "Top Ten Innovative Benchmark Enterprises in Grain and Oil" in China, while Shaanxi Shanfu Noodle Co., Ltd. received the "Outstanding Contribution Award for Grain Security in China" and was named a "Top Ten High-Quality Development Model Enterprise in Grain and Oil" [1] Group 1 - "Shaanxi Good Grain and Oil" operates under a carefully designed brand system, utilizing a model of "1 public brand + N regional characteristic sub-brands" [1] - The provincial grain and material reserves bureau has been actively implementing policies to enhance the brand's influence and promote the development of the specialty grain industry [1] - The brand matrix includes sub-brands such as "Yan'an Millet," "Ankang Selenium-rich Grain and Oil," "Guanzhong High-Quality Wheat," "Hanzhong Rice," "Yulin Buckwheat," and "Hanzhong Yangxian Black Rice," which are positioned for complementary advantages [1] Group 2 - The provincial grain and material reserves bureau emphasizes a multi-faceted approach to enhance the influence, value, and comprehensive security of Shaanxi grain and oil products [2] - The "1+N" framework will continue to guide the selection and certification of "Shaanxi Good Grain and Oil" products, with strict standards for production environment, variety selection, production processes, processing technology, quality indicators, and packaging [2]

Core Viewpoint - The "Shaanxi Good Grain and Oil" brand is becoming a significant driver for the high-quality development of the grain industry in Shaanxi Province, transitioning it from a "grain province" to a "strong grain province" [1][5]. Brand System Construction - The Shaanxi Provincial Grain and Material Reserve Bureau has proposed an innovative "1+N" development strategy, establishing "Shaanxi Good Grain and Oil" as the main brand with sub-brands like "Yan'an Millet" and "Hanzhong Rice" to create a complementary brand matrix [2][3]. Promotion of Agricultural Development - The brand's value is reflected in increased efficiency in the industry and higher incomes for farmers, with the "Shaanxi Good Grain and Oil" brand significantly enhancing the market value of local products, such as Yan'an millet, which has seen a 70% increase in market value due to improved processing [4][5]. Market Expansion and Sales - The Shaanxi Provincial Grain and Material Reserve Bureau has organized targeted marketing activities to promote the "Shaanxi Good Grain and Oil" brand across various regions, resulting in significant sales figures, including 10,236.33 tons of products sold at a value of 75.3 million yuan during promotional events [9][10]. Future Development Outlook - The bureau plans to continue enhancing the "Shaanxi Good Grain and Oil" brand strategy, focusing on quality and market integration, while promoting the brand's story and ensuring the sustainability of grain security in China [10].