Core Insights - The "Shaanxi Good Grain and Oil" brand has been awarded the title of "China Grain and Oil Influential Public Brand" for the first time, highlighting its significance in promoting local agricultural products [1] - Xi'an Aijiu Grain and Oil Industrial Group Co., Ltd. has been recognized as one of the "Top Ten Innovative Benchmark Enterprises in Grain and Oil" in China, while Shaanxi Shanfu Noodle Co., Ltd. received the "Outstanding Contribution Award for Grain Security in China" and was named a "Top Ten High-Quality Development Model Enterprise in Grain and Oil" [1] Group 1 - "Shaanxi Good Grain and Oil" operates under a carefully designed brand system, utilizing a model of "1 public brand + N regional characteristic sub-brands" [1] - The provincial grain and material reserves bureau has been actively implementing policies to enhance the brand's influence and promote the development of the specialty grain industry [1] - The brand matrix includes sub-brands such as "Yan'an Millet," "Ankang Selenium-rich Grain and Oil," "Guanzhong High-Quality Wheat," "Hanzhong Rice," "Yulin Buckwheat," and "Hanzhong Yangxian Black Rice," which are positioned for complementary advantages [1] Group 2 - The provincial grain and material reserves bureau emphasizes a multi-faceted approach to enhance the influence, value, and comprehensive security of Shaanxi grain and oil products [2] - The "1+N" framework will continue to guide the selection and certification of "Shaanxi Good Grain and Oil" products, with strict standards for production environment, variety selection, production processes, processing technology, quality indicators, and packaging [2]

从黄土高原到秦巴山区，从关中平原到梁峁丘陵，一场以品牌引领的粮食产业深刻变革正在三秦大 地蓬勃展开。"陕西好粮油"作为陕西全力打造的粮油区域公用品牌，正成为推动产业高质量发展的重要 引擎，助力陕西从"粮食大省"向"粮食强省"稳步迈进。 构建品牌体系：打造"1+N"发展新格局 "我在网上看到有很多卖延安小米的，专门挑了一款包装上有'陕西好粮油'标志的购买，从此我们 家的早餐就离不开它了。熬出来的粥金黄浓稠，米油厚厚一层，喝起来满口米香，特别暖胃。"北京消 费者张玲对延安小米赞不绝口。过去，延安小米经简单加工后就走向市场，口感和品质不够稳定。如 今，"陕西好粮油"品牌建设项目支持建成延安小米精深加工基地，规范生产技术，兴办加工企业，实行 订单生产，优质小米市场价值能提高七成左右。小米乳、小米速溶粉等附加产品也应运而生。近两年 来，通过多种形式联农带农，延安小米生产加工不断延伸产业链条，已辐射带动近1000户农户，帮助越 来越多的农民走上致富之路。如今，"陕西好粮油·延安小米"品牌价值达30亿元，连续四年获评"中国十 佳粮油影响力公共品牌"，成为当地农民增收致富的"拳头"产品。 作为引汉济渭工程的核心水源地的汉中洋 ...