Core Insights - The "Shaanxi Good Grain and Oil" brand has been awarded the title of "China Grain and Oil Influential Public Brand" for the first time, highlighting its significance in promoting local agricultural products [1] - Xi'an Aijiu Grain and Oil Industrial Group Co., Ltd. has been recognized as one of the "Top Ten Innovative Benchmark Enterprises in Grain and Oil" in China, while Shaanxi Shanfu Noodle Co., Ltd. received the "Outstanding Contribution Award for Grain Security in China" and was named a "Top Ten High-Quality Development Model Enterprise in Grain and Oil" [1] Group 1 - "Shaanxi Good Grain and Oil" operates under a carefully designed brand system, utilizing a model of "1 public brand + N regional characteristic sub-brands" [1] - The provincial grain and material reserves bureau has been actively implementing policies to enhance the brand's influence and promote the development of the specialty grain industry [1] - The brand matrix includes sub-brands such as "Yan'an Millet," "Ankang Selenium-rich Grain and Oil," "Guanzhong High-Quality Wheat," "Hanzhong Rice," "Yulin Buckwheat," and "Hanzhong Yangxian Black Rice," which are positioned for complementary advantages [1] Group 2 - The provincial grain and material reserves bureau emphasizes a multi-faceted approach to enhance the influence, value, and comprehensive security of Shaanxi grain and oil products [2] - The "1+N" framework will continue to guide the selection and certification of "Shaanxi Good Grain and Oil" products, with strict standards for production environment, variety selection, production processes, processing technology, quality indicators, and packaging [2]

从黄土高原到秦巴山区，从关中平原到梁峁丘陵，一场以品牌引领的粮食产业深刻变革正在三秦大 地蓬勃展开。"陕西好粮油"作为陕西全力打造的粮油区域公用品牌，正成为推动产业高质量发展的重要 引擎，助力陕西从"粮食大省"向"粮食强省"稳步迈进。 构建品牌体系：打造"1+N"发展新格局 "我在网上看到有很多卖延安小米的，专门挑了一款包装上有'陕西好粮油'标志的购买，从此我们 家的早餐就离不开它了。熬出来的粥金黄浓稠，米油厚厚一层，喝起来满口米香，特别暖胃。"北京消 费者张玲对延安小米赞不绝口。过去，延安小米经简单加工后就走向市场，口感和品质不够稳定。如 今，"陕西好粮油"品牌建设项目支持建成延安小米精深加工基地，规范生产技术，兴办加工企业，实行 订单生产，优质小米市场价值能提高七成左右。小米乳、小米速溶粉等附加产品也应运而生。近两年 来，通过多种形式联农带农，延安小米生产加工不断延伸产业链条，已辐射带动近1000户农户，帮助越 来越多的农民走上致富之路。如今，"陕西好粮油·延安小米"品牌价值达30亿元，连续四年获评"中国十 佳粮油影响力公共品牌"，成为当地农民增收致富的"拳头"产品。 作为引汉济渭工程的核心水源地的汉中洋 ...

Core Viewpoint - The event titled "Taking Responsibility for Energy Supply and Empowering Quality Life" showcased China Petroleum Shaanxi Sales Company's commitment to energy security, green transformation, and social responsibility, aiming to strengthen public trust and enhance its brand image as a responsible state-owned enterprise [1][24]. Group 1: Event Overview - The eighth season of "China Petroleum Open Day" was held in Xi'an, coinciding with the conclusion of the 14th Five-Year Plan and the 75th anniversary of China Petroleum [1]. - Approximately 60 representatives from various sectors, including government and media, attended the event to witness the company's innovative achievements and corporate responsibility [3]. Group 2: Corporate Commitment - The company emphasizes an open and inclusive approach, inviting public feedback to improve management and service quality [6]. - The annual social responsibility report highlighted the company's efforts in energy supply, green development, and social welfare [8]. Group 3: Innovation and Quality Control - The event featured three thematic display areas, allowing guests to experience the company's innovative capabilities and management precision [10]. - The Quality Control Display Area showcased strict measures for fuel quality, measurement accuracy, and environmental safety, along with advancements in new energy projects like charging stations and solar power [12][19]. Group 4: Social Responsibility and Community Engagement - The company actively supports rural revitalization by integrating local agricultural products into its sales network, achieving over 20 million yuan in annual agricultural sales [21]. - The establishment of 300 "Love Stations" provides essential services to outdoor workers and the public, receiving widespread acclaim from the community [21]. Group 5: Future Outlook - Moving forward, the company aims to deepen operational excellence and strengthen its commitment to social responsibility, collaborating with various sectors to enhance quality of life and economic development [26].

Core Viewpoint - The event held in Hanzhong on October 15 marks the beginning of the 2025 World Food Day and National Food Security Publicity Week in Shaanxi Province, emphasizing the importance of food conservation and the collective responsibility of society in ensuring food security [1] Group 1: Event Overview - The theme for this year's World Food Day is "Hand in Hand to Advocate Diverse Cuisine, Uniting Efforts to Create a Better Future" [1] - The National Food Security Publicity Week theme is "Food Conservation is Everyone's Responsibility" [1] - Over 200 high-quality grain and oil products from Shaanxi, including Hanzhong rice, Yulin buckwheat, and Yan'an millet, were showcased at the event [1] Group 2: Government Initiatives - The Shaanxi Provincial Grain and Material Reserve Bureau emphasizes that ensuring food security is a shared responsibility of society and a political mission for the grain storage department [1] - The bureau aims to be a promoter, protector, and practitioner of food conservation, enhancing technical and standard support, and establishing a comprehensive loss reduction technical system and institutional mechanism [1] - The event serves as a platform for policy promotion, brand marketing, and production-sales connections, with plans to strengthen the "Shaanxi Good Grain and Oil" brand [1]

Core Viewpoint - The event "Famous, Special, Excellent, and New Products Entering Hong Kong" aims to facilitate the connection between high-quality products from Shaanxi and the Hong Kong market through a direct display platform and precise matching services [1] Group 1: Event Overview - The event took place in Xi'an on August 26, showcasing Shaanxi's premium products such as medicinal materials, mushrooms, tea, juice, grains, honey, and sheep milk, attracting numerous Hong Kong buyers and channel merchants [1] - The event serves as a platform for Shaanxi enterprises to effectively connect with the Hong Kong market, enhancing trade opportunities [1] Group 2: Company Initiatives - Gong Sun Jixian, director of the Shiliuhong Ecological Technology Park, expressed optimism about their products, including enzyme pomegranate and pomegranate beverages, aiming to penetrate large supermarkets, high-end hotels, and pharmacies in Hong Kong [1] - The company plans to establish a deep processing center for pomegranate products in Hong Kong and design packaging that complies with local regulations to increase market penetration [1] Group 3: Trade Collaborations - Shaanxi Guocheng Shengtang Foreign Trade Co., Ltd. has previously collaborated with multiple agricultural and food enterprises in Shaanxi, successfully introducing Shaanxi Saint Tang Dairy Co., Ltd.'s products into the Hong Kong market, which are now sold in over 200 pharmacies [1] - The company aims to deepen trade cooperation with Shaanxi agricultural and food enterprises to promote local specialties such as Lintong pomegranates, Meixian kiwifruit, Ankang selenium-rich tea, and Yan'an millet in Hong Kong [1]

Group 1 - The seventh China Grain Trade Conference concluded in Shenyang, Liaoning, focusing on the theme "Grain Security for the World, Promoting Development through Production and Sales Integration" [1] - Shaanxi organized over 90 grain and oil processing enterprises to participate in the exhibition, showcasing more than 300 types of grain and oil products [1] - On-site transactions from Shaanxi amounted to 10,236.33 tons of various grain and oil products, with a transaction value of 75.3051 million yuan; additionally, 8 sets of grain and oil machinery were sold [1] Group 2 - During the conference, Shaanxi signed a grain production and sales cooperation agreement with Liaoning, and strategic cooperation agreements with Shanxi, Henan, and Hubei for grain circulation administrative law enforcement [2] - The signing of the cooperation framework agreement among five provinces in the Northwest region aims to enhance grain supply and cross-regional administrative law enforcement capabilities [2] - The conference showcased the achievements of Shaanxi's grain and oil industry, laying a solid foundation for integrating Shaanxi's products into the national market for higher quality development [2]