Core Insights - The "Shaanxi Good Grain and Oil" brand has been awarded the title of "China Grain and Oil Influential Public Brand" for the first time, highlighting its significance in promoting local agricultural products [1] - Xi'an Aijiu Grain and Oil Industrial Group Co., Ltd. has been recognized as one of the "Top Ten Innovative Benchmark Enterprises in Grain and Oil" in China, while Shaanxi Shanfu Noodle Co., Ltd. received the "Outstanding Contribution Award for Grain Security in China" and was named a "Top Ten High-Quality Development Model Enterprise in Grain and Oil" [1] Group 1 - "Shaanxi Good Grain and Oil" operates under a carefully designed brand system, utilizing a model of "1 public brand + N regional characteristic sub-brands" [1] - The provincial grain and material reserves bureau has been actively implementing policies to enhance the brand's influence and promote the development of the specialty grain industry [1] - The brand matrix includes sub-brands such as "Yan'an Millet," "Ankang Selenium-rich Grain and Oil," "Guanzhong High-Quality Wheat," "Hanzhong Rice," "Yulin Buckwheat," and "Hanzhong Yangxian Black Rice," which are positioned for complementary advantages [1] Group 2 - The provincial grain and material reserves bureau emphasizes a multi-faceted approach to enhance the influence, value, and comprehensive security of Shaanxi grain and oil products [2] - The "1+N" framework will continue to guide the selection and certification of "Shaanxi Good Grain and Oil" products, with strict standards for production environment, variety selection, production processes, processing technology, quality indicators, and packaging [2]

从黄土高原到秦巴山区，从关中平原到梁峁丘陵，一场以品牌引领的粮食产业深刻变革正在三秦大 地蓬勃展开。"陕西好粮油"作为陕西全力打造的粮油区域公用品牌，正成为推动产业高质量发展的重要 引擎，助力陕西从"粮食大省"向"粮食强省"稳步迈进。 构建品牌体系：打造"1+N"发展新格局 "我在网上看到有很多卖延安小米的，专门挑了一款包装上有'陕西好粮油'标志的购买，从此我们 家的早餐就离不开它了。熬出来的粥金黄浓稠，米油厚厚一层，喝起来满口米香，特别暖胃。"北京消 费者张玲对延安小米赞不绝口。过去，延安小米经简单加工后就走向市场，口感和品质不够稳定。如 今，"陕西好粮油"品牌建设项目支持建成延安小米精深加工基地，规范生产技术，兴办加工企业，实行 订单生产，优质小米市场价值能提高七成左右。小米乳、小米速溶粉等附加产品也应运而生。近两年 来，通过多种形式联农带农，延安小米生产加工不断延伸产业链条，已辐射带动近1000户农户，帮助越 来越多的农民走上致富之路。如今，"陕西好粮油·延安小米"品牌价值达30亿元，连续四年获评"中国十 佳粮油影响力公共品牌"，成为当地农民增收致富的"拳头"产品。 作为引汉济渭工程的核心水源地的汉中洋 ...

Core Points - The 2025 China Brand Day Shaanxi Local Characteristic Event opened on October 17, lasting for four days, organized by the Provincial Development and Reform Commission along with local development and reform commissions, enterprises, and the Shaanxi Brand and High-Quality Development Research Center [1] - The event focuses on "showcasing achievements, exchanging ideas, and promoting experiences," featuring a provincial brand construction achievement exhibition, a provincial brand construction on-site meeting, the fourth "I Represent Shaanxi Brand" marketing innovation and entrepreneurship competition award ceremony, brand construction themed salons, on-site recruitment, and intangible cultural heritage performances [1] Exhibition Highlights - The provincial brand construction achievement exhibition commenced, located at the Xi'an University of Technology Qujiang Campus, showcasing over 300 local brand enterprises across one provincial hall and 11 exhibition areas [1] - The provincial hall serves as the "core window" of the exhibition, systematically displaying the achievements in brand construction development in Shaanxi, covering various sectors from agriculture to industrial clusters and innovation-driven platforms [1] - The 11 exhibition areas feature distinct regional characteristics, utilizing text, images, videos, and physical exhibits to comprehensively present the brands of each city [1] Innovative Presentation - The exhibition adopts an innovative presentation method combining "offline immersive experience + online boundary-less dissemination," with multiple interactive areas set up in the public spaces of the exhibition hall for attendees to engage with brand products [2] - A "cloud exhibition" live broadcast was initiated, including an online interactive Q&A session where viewers can ask questions in real-time, allowing those unable to attend in person to experience the event virtually [2]

仓廪实，天下安。近年来，陕西省粮食和物资储备局聚焦陕西省委深化开展"三个年"活动、聚力打 好"八场硬仗"要求，扎实开展"四个走出去"，创新实施"八个提升行动"，踔厉奋发，笃行实干，加快推 进粮食"产购储加销"协同，强化应急物资储备管理，为全省经济社会高质量发展提供有力支撑。 充实储备稳定区域市场 陕西省粮食和物资储备局把健全政策机制作为重要抓手，持续推动粮食和物资储备工作迈上高质量发展 新台阶。创新完善"1126"政策保障体系，推动出台《陕西省实施〈中华人民共和国粮食安全保障法〉办 法》，涉粮法制建设实现新突破。创新建立粮储工作综合评估体系，对各市（区）粮储工作进行全 面"体检"，粮食安全党政同责进一步压实。 2025年协调发放涉粮信贷84亿元，粮食收储调控精准有序。陕西省地方政府粮食储备规模稳中有增，储 备结构持续优化，成品粮保障能力位居全国前列。 多措并举，构建多元化储备体系。坚持藏粮于民，"十四五"期间，累计发放科学储粮装具10万余套。全 省建立粮食应急保障企业2459家、监测网点598个，应急供应实现镇（街）全覆盖。牵头推进西北区域 粮食应急保障中心建设，与19个省（自治区、直辖市）建立粮食产销战略合 ...