Core Insights - The "Shaanxi Good Grain and Oil" brand has been awarded the title of "China Grain and Oil Influential Public Brand" for the first time, highlighting its significance in promoting local agricultural products [1] - Xi'an Aijiu Grain and Oil Industrial Group Co., Ltd. has been recognized as one of the "Top Ten Innovative Benchmark Enterprises in Grain and Oil" in China, while Shaanxi Shanfu Noodle Co., Ltd. received the "Outstanding Contribution Award for Grain Security in China" and was named a "Top Ten High-Quality Development Model Enterprise in Grain and Oil" [1] Group 1 - "Shaanxi Good Grain and Oil" operates under a carefully designed brand system, utilizing a model of "1 public brand + N regional characteristic sub-brands" [1] - The provincial grain and material reserves bureau has been actively implementing policies to enhance the brand's influence and promote the development of the specialty grain industry [1] - The brand matrix includes sub-brands such as "Yan'an Millet," "Ankang Selenium-rich Grain and Oil," "Guanzhong High-Quality Wheat," "Hanzhong Rice," "Yulin Buckwheat," and "Hanzhong Yangxian Black Rice," which are positioned for complementary advantages [1] Group 2 - The provincial grain and material reserves bureau emphasizes a multi-faceted approach to enhance the influence, value, and comprehensive security of Shaanxi grain and oil products [2] - The "1+N" framework will continue to guide the selection and certification of "Shaanxi Good Grain and Oil" products, with strict standards for production environment, variety selection, production processes, processing technology, quality indicators, and packaging [2]

Core Viewpoint - The "Shaanxi Good Grain and Oil" brand is becoming a significant driver for the high-quality development of the grain industry in Shaanxi Province, transitioning it from a "grain province" to a "strong grain province" [1][5]. Brand System Construction - The Shaanxi Provincial Grain and Material Reserve Bureau has proposed an innovative "1+N" development strategy, establishing "Shaanxi Good Grain and Oil" as the main brand with sub-brands like "Yan'an Millet" and "Hanzhong Rice" to create a complementary brand matrix [2][3]. Promotion of Agricultural Development - The brand's value is reflected in increased efficiency in the industry and higher incomes for farmers, with the "Shaanxi Good Grain and Oil" brand significantly enhancing the market value of local products, such as Yan'an millet, which has seen a 70% increase in market value due to improved processing [4][5]. Market Expansion and Sales - The Shaanxi Provincial Grain and Material Reserve Bureau has organized targeted marketing activities to promote the "Shaanxi Good Grain and Oil" brand across various regions, resulting in significant sales figures, including 10,236.33 tons of products sold at a value of 75.3 million yuan during promotional events [9][10]. Future Development Outlook - The bureau plans to continue enhancing the "Shaanxi Good Grain and Oil" brand strategy, focusing on quality and market integration, while promoting the brand's story and ensuring the sustainability of grain security in China [10].

Core Points - The 2025 China Brand Day Shaanxi Local Characteristic Event opened on October 17, lasting for four days, organized by the Provincial Development and Reform Commission along with local development and reform commissions, enterprises, and the Shaanxi Brand and High-Quality Development Research Center [1] - The event focuses on "showcasing achievements, exchanging ideas, and promoting experiences," featuring a provincial brand construction achievement exhibition, a provincial brand construction on-site meeting, the fourth "I Represent Shaanxi Brand" marketing innovation and entrepreneurship competition award ceremony, brand construction themed salons, on-site recruitment, and intangible cultural heritage performances [1] Exhibition Highlights - The provincial brand construction achievement exhibition commenced, located at the Xi'an University of Technology Qujiang Campus, showcasing over 300 local brand enterprises across one provincial hall and 11 exhibition areas [1] - The provincial hall serves as the "core window" of the exhibition, systematically displaying the achievements in brand construction development in Shaanxi, covering various sectors from agriculture to industrial clusters and innovation-driven platforms [1] - The 11 exhibition areas feature distinct regional characteristics, utilizing text, images, videos, and physical exhibits to comprehensively present the brands of each city [1] Innovative Presentation - The exhibition adopts an innovative presentation method combining "offline immersive experience + online boundary-less dissemination," with multiple interactive areas set up in the public spaces of the exhibition hall for attendees to engage with brand products [2] - A "cloud exhibition" live broadcast was initiated, including an online interactive Q&A session where viewers can ask questions in real-time, allowing those unable to attend in person to experience the event virtually [2]

Core Insights - The Shaanxi Provincial Grain and Material Reserve Bureau is focusing on enhancing grain production, procurement, storage, and sales to support high-quality economic development in the province [1] Group 1: Policy and Mechanism Development - The bureau is innovating and improving the "1126" policy guarantee system and has introduced the "Implementation Measures for the Grain Security Law" in Shaanxi, marking a breakthrough in grain-related legal construction [2] - By 2025, the bureau plans to coordinate the issuance of 8.4 billion yuan in credit related to grain, ensuring precise and orderly grain storage and regulation [2] - The local government's grain reserve scale is steadily increasing, with the structure of reserves continuously optimizing, placing the province's capacity for grain security among the top in the nation [2] Group 2: Emergency Management and Regulation - The bureau is reinforcing the results of special rectification in the grain purchase and sale sector and has organized 376 inspections in the first three quarters of 2025 [3] - It has signed strategic cooperation agreements for grain circulation law enforcement with seven neighboring provinces, promoting successful experiences nationwide [3] - The bureau is upgrading the regulatory information platform for grain reserves, achieving full coverage of information management at provincial, municipal, and county levels [3] Group 3: Emergency Supply and Disaster Relief - The bureau is enhancing emergency material supply capabilities and is establishing a unified emergency disaster relief material reserve system across the province [4] - It is innovating the disposal of over-aged disaster relief materials and has established a dynamic adjustment mechanism for key commodity storage enterprises [4] Group 4: Industry Development and Brand Promotion - The bureau is implementing actions for high-quality development in the grain industry, with eight projects receiving central financial support and long-term national bond backing by 2025 [5] - The total output value of the grain and oil processing industry in the province has reached 56 billion yuan [5] - The bureau has selected 84 enterprises and 98 products for the "Shaanxi Good Grain and Oil" brand matrix, significantly enhancing brand recognition and market share [5]