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第九个中国品牌日前夕,去上海聆听一场品牌共振的头脑风暴
Mei Ri Jing Ji Xin Wen· 2025-05-07 09:35
Group 1 - The core theme of the upcoming event is "Digital Intelligence Elevation and Brand Resonance," focusing on the new trends and paths for brand development driven by technology [1][4] - The event will feature discussions among economists, brand experts, and executives from nearly 200 listed companies, highlighting the importance of AI and digital transformation in brand strategy [1][4][6] Group 2 - The "China Listed Companies Brand Value List" for this year showcases new characteristics and trends, with "Digital Intelligence Elevation" emerging as a potential keyword [4] - AI is reshaping the core logic of brand building, enabling brands to gain precise insights into consumer needs and enhance competitiveness through data-driven and intelligent tools [4][5] - Companies like Yili Group are leveraging digital transformation across their entire supply chain, resulting in significant operational efficiency and brand value growth [5] Group 3 - The event will include brainstorming sessions on various topics, such as the impact of IP shaping on brand influence and new observations in marketing during the era of traffic [6] - The discussions aim to explore new trends in brand resonance, share case studies, and convey new values within the context of digital intelligence [6]