Core Viewpoint - The article discusses the strategic moves by Wahaha Group's leader, Zong Fuli, in response to various pressures, including a potential new brand "Wah Xiaozong" and changes in company structure to strengthen control amid ongoing inheritance disputes and employee conflicts [2][3][4]. Group 1: Brand Strategy - On September 13, it was reported that Wahaha Group may adopt a new brand "Wah Xiaozong" starting from the 2026 sales year due to unresolved historical issues and legal risks associated with the current brand [3]. - The decision to change the brand is part of a broader strategy to address compliance risks related to the Wahaha trademark and complex equity issues [4]. - Zong Fuli has initiated the rebranding process as a means to gain more control over the company amidst ongoing disputes with her siblings and employees [4][5]. Group 2: Corporate Structure Changes - Several subsidiaries of Wahaha have been renamed to "Hongsheng" in September, indicating a shift towards consolidating control under Zong Fuli [4]. - The corporate restructuring includes changing the name of Hu Lin Wahaha Beverage Co., Ltd. to Hu Lin Hongsheng Beverage Co., Ltd., among others [4]. - The establishment of Hongsheng Group by Zong Fuli aims to enhance her influence over Wahaha Group, reflecting her commitment to strategic reform [4][5]. Group 3: Shareholding and Control Issues - Wahaha Group has a fragmented shareholding structure, with three major shareholders: a state-owned investment group, Zong Fuli, and an employee stockholding committee [5]. - The employee stockholding committee holds 24.6% of the shares, which poses a significant variable in the actual control of the company, especially amid ongoing legal disputes regarding stock buyback agreements [5][6]. - Zong Fuli has faced challenges in asserting control due to these disputes, leading her to take measures to strengthen her position within the company [6]. Group 4: Market Challenges - The introduction of the new brand "Wah Xiaozong" is seen as a risky move, as brand equity is crucial in the fast-moving consumer goods sector [6]. - The acceptance of the new brand by internal employees and external channels is uncertain, especially in a highly competitive beverage market [6]. - While these changes may cause short-term disruptions, they are viewed as necessary for long-term modernization and governance of the company [6].