（周梦婷 摄影） 本报（chinatimes.net.cn）记者周梦婷 北京报道 杭州娃哈哈集团有限公司（下称"娃哈哈集团"）掌门人宗馥莉再出招。9月13日，有媒体报道称，娃哈 哈或将使用新品牌"娃小宗"。就此事，《华夏时报》记者询问了娃哈哈集团相关工作人员，但对方 以"无回应"三个字给出了回复。当下，宗馥莉正面临多种压力，一方面与三位同父异母弟妹的遗产纠纷 还没有迎来定论，另一方面与娃哈哈集团员工亦是矛盾重重。在此复杂局面下，如何争取更多主动权， 已成为宗馥莉亟需应对的关键议题。 启用新品牌？ 9月13日，一份"关于开展2026销售年度经销商沟通工作的通知"在网上流出，通知对欲使用新品牌做出 解释表示，自娃哈哈集团创始人（宗庆后）离世后，公司一直努力推进解决各项历史相关遗留问题，为 维护"娃哈哈"品牌使用的合规性，公司决定从2026年新的销售年度起，更换使用新品牌"娃小宗"，通知 还称，"因复杂的历史相关问题不能在近期得到有效的解决，导致公司经营始终暴露在相关法律风险之 下，因此，我们不得不做出以上的安排。" 除了欲启用新品牌，宗馥莉还通过将娃哈哈旗下公司变更为"宏盛系"以此加强自身对娃哈哈集团的控 制。天 ...

据智通财经报道，日前，有媒体报道称，娃哈哈砍掉年销300万以下经销商，部分并入大经销商引发款 项纠纷。 8月11日，娃哈哈集团回应称，今年以来，娃哈哈经销商新增数量远大于解合数量，经销商体系的变化 是基于市场策略和合作意愿，属正常的动态优化，并非针对特定规模客户。 据第一财经此前报道，部分经销商反馈，目前娃哈哈的渠道正经历"大洗牌"。冰柜投放不足成为导火 索。 对此，中国食品产业分析师朱丹蓬在接受《每日经济新闻》记者采访时表示："对于饮料企业而言，没 有冰柜就几乎等于没有销售，冰柜陈列的整个面积、数量、质量决定了最终的销量。宗馥莉当然也深刻 看到了这一点，所以娃哈哈的整个冰柜陈列必须要跟上，否则娃哈哈跟其他品牌是无法竞争的。" 每经编辑｜金冥羽 在江西省萍乡市，今年4月被突然取消经销商资格的王新无奈地说："我做了15年娃哈哈，去年业绩超千 万，今年却直接被砍掉了。" 王新告诉记者，2024年起，娃哈哈开始淘汰年销300万以下的小经销商，但他没想到自己这样年销售千 万的也会被淘汰。淘汰理由让他无法接受。"3月27日到货83台冰柜，4月10日公司检查时我只投出40多 台。半个月投完80多台？在萍乡这种可口可乐、农 ...

Core Viewpoint - Wahaha is undergoing significant changes in its distribution strategy, particularly targeting distributors with annual sales below 3 million yuan, which has sparked controversy and highlighted the challenges of reforming its traditional sales system under the leadership of Zong Fuli, the founder's daughter [1][2][4] Group 1: Background of the Incident - The controversy began with reports that Wahaha was eliminating distributors with annual sales below 3 million yuan and merging smaller distributors into larger ones, leading to disputes over payments [2] - Despite Wahaha's claim that the number of new distributors far exceeds those terminated, the experiences of frontline distributors reveal the harsh realities of the reform [2][3] Group 2: Icebox Strategy and Channel Reform - The core of the issue is the aggressive push for channel reform initiated by Zong Fuli, focusing on the deployment of iceboxes to enhance product visibility and sales [3] - Wahaha's investment in icebox deployment is unprecedented, with plans for over 60,000 iceboxes and 100,000 smart iceboxes, reflecting a shift towards modern and refined management of its sales system [3] - Stricter performance standards for distributors have been introduced, with sales targets for 2025 set to increase by 50% compared to 2024, creating significant pressure on those accustomed to traditional models [3] Group 3: Company Response and Market Implications - Wahaha's management has characterized the changes as a normal market strategy adjustment, attempting to frame the situation as a routine operational update [4] - Industry analysts emphasize the urgency of these reforms, noting that without adequate icebox presence, sales would be severely impacted, highlighting the competitive necessity of this strategy [4] - The overarching goal of the reforms is to enhance operational efficiency and market competitiveness, but balancing the pace of change with the needs of existing distributors remains a critical challenge for management [4]

2025年7月，娃哈哈集团因一场跨境诉讼成为舆论焦点——创始人宗庆后之女、现任董事长宗馥莉，被 三名自称"同父异母"的宗氏后人起诉。 原告不仅要求继承宗庆后生前设立的21亿美元离岸信托资产，还主张对宗馥莉持有的娃哈哈29.4%股权 拥有继承权。这场诉讼既暴露了娃哈哈内部的家族矛盾与股权争议，也将中国家族企业传承的共性问题 推至台前。而全球百年家族企业的传承经验，或许能为破解"富不过三代"魔咒提供启示。 娃哈哈风波背后，家族传承有哪些"坑"？ 娃哈哈的传承风波，是中国家族企业"强人治理"模式下，传承规划缺失、家企边界模糊等问题的集中爆 发。 权力交接：从"强人掌控"到"制度真空" 宗庆后时代的娃哈哈，虽呈现"国资（46%）、宗氏（29.4%）、职工持股会（24.6%）"的股权结构，但 宗庆后凭借威望与职工持股会的合作掌握实际控制权。这种"人治"色彩浓厚的模式在创始人在世时高 效，却难以为传承提供制度保障。 2024年宗庆后去世后，矛盾迅速爆发：三名自称"同父异母"的子女起诉主张继承权，直指2003年设立的 离岸信托与29.4%集团股权。尽管宗馥莉提交了遗嘱，但原告质疑其见证人缺乏家族成员参与，真实性 存疑。这场 ...

Group 1 - The core viewpoint of the article discusses the recent legal issues surrounding Zong Fuli, the daughter of Wahaha founder Zong Qinghou, who is being sued by three half-siblings in Hong Kong, while several Wahaha companies under her name have changed their names to "Hongsheng" [1] - Zong Fuli has taken over her father's shares in Hangzhou Wahaha Group Co., Ltd., becoming the second-largest shareholder with a 29.4% stake [1] - Zong Fuli is associated with over 210 companies, with more than 200 currently in operation, holding positions such as chairman and general manager in several of them [1] Group 2 - Nvidia CEO Jensen Huang was recently photographed with Xiaomi founder Lei Jun, indicating a potential business relationship, although the meeting was described as a non-public client visit [3][5] - Apple is reportedly considering acquiring the European AI startup Mistral, which has raised €1.1 billion (approximately ¥9.2 billion) and is valued at €5.8 billion (approximately ¥48.6 billion) [13] - Meta Platforms CEO Mark Zuckerberg announced plans to invest several hundred billion dollars in AI, aiming to build a leading team and advanced computational capabilities [14] Group 3 - The cross-border e-commerce sector in China saw imports and exports reach approximately ¥1.32 trillion in the first half of the year, marking a year-on-year growth of 5.7% [25] - In the first half of the year, new registrations of electric vehicles in China reached 5.622 million, a year-on-year increase of 27.86%, with electric vehicles accounting for 44.97% of all new vehicle registrations [26]

Group 1 - Wahaha's chairperson, Zong Fuli, is being sued by three individuals claiming to be her half-siblings, seeking a court order to prevent her from disposing of assets in a HSBC account [2][3] - The plaintiffs are pursuing confirmation of their rights to a trust valued at approximately $700 million, which they allege was promised to them by their father, the late Zong Qinghou [3][4] - As of May last year, approximately $1.1 million had been transferred out of the HSBC account, which had a balance of around $1.8 billion at the beginning of 2024 [6] Group 2 - The lawsuit follows the death of Zong Qinghou in February last year, after which Zong Fuli took over the privately held group amid internal shareholder disputes [4] - The plaintiffs are demanding that Zong Fuli fulfill their father's wishes by paying millions in interest on the assets and compensating for losses incurred due to asset transfers [5] - Zong Fuli's legal team disputes the claims, stating that she was not informed of any directives from her father regarding the trust or the currency exchange [6]