品牌商标使用与公司内部矛盾
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宗馥莉已回娃哈哈上班,“娃小宗”暂时“退场”
Sou Hu Cai Jing· 2025-10-25 09:47
Core Viewpoint - The macro victory group has confirmed that it will continue to use the Wahaha brand in 2026, indicating a temporary retreat of the "Wah Xiaozong" brand launched by Zong Fuli after her resignation in September [1][2]. Group 1: Company Developments - Zong Fuli has returned to Wahaha, now acting as the president of Hongsheng Beverage Group after previously resigning as chairman and general manager of Wahaha Group [3]. - Internal conflicts within Wahaha Group led to the creation of the "Wah Xiaozong" brand, as Zong Fuli made significant organizational changes that caused friction with other stakeholders [3][4]. - The Wahaha trademark is owned by Wahaha Group, and any use of it requires unanimous consent from all shareholders, which includes Zong Fuli and other major stakeholders [4]. Group 2: Dealer Reactions - Some dealers express distrust towards the "Wah Xiaozong" brand, leading to incomplete guarantee deposit collections, with many regions only achieving 10%-20% of their targets compared to last year's early completion [5]. - Conversely, larger and long-term dealers show loyalty to the Wahaha brand and support Zong Fuli's leadership, viewing the current brand transition as a normal part of business evolution [6].