不完全统计，今年以来已经有十余个韩国潮牌在中国市场开设首店。这波韩流品牌多为设计师品牌、走高端化路线、重视文化输出。 背靠一个名副其实的小众品牌培养皿，新一波韩流正在来袭。 不久前，由安踏集团参股的韩国时尚公司MUSINSA一周内在中国内地开出两家「国际首店」——全球首家海外旗舰店MUSINSA STANDARD在上海淮海 路的百盛购物中心正式开业；多品牌集合店MUSINSA STORE在上海安福路一间百年历史独栋建筑内亮相。 不完全统计，今年以来已经有Rest & Recreation、emis、Raive、Fakeme、Contect X、AderError、Satur等十余个韩国潮牌在中国市场开设首店，其中一些 品牌还是首次进入中国内地。 与之形成对比的是，曾凭借小雏菊、腊肠狗图案走红的Mardi Mercredi，不久前宣布关闭在中国的全部线下店；因女团风受到关注的chuu，门店客流不及 巅峰时期，出现关闭部分门店的情况。 这背后当然有服饰行业面临高运营成本、流量竞争加剧和消费者偏好变化快等线上线下渠道的双重压力。加之，国内线下实体消费呈弱复苏，部分品牌线 下布局谨慎。国家统计局数据显示，今年1-6月 ...

Group 1: Offline Channel Development - The company plans to optimize offline channels by replacing stores with high traffic and good locations, while also opening new quality stores and regional flagship stores to enhance channel quality [2][3]. Group 2: Online Channel Strategy - Despite a slowdown in online traffic growth, the company aims to use online channels as a platform for new product launches and brand image establishment, while maintaining pricing strategies to promote high-quality development of both online and offline channels [2][3]. Group 3: Product Category Plans - The company intends to adopt a partnership model for the Hush Puppies adult footwear category, which will be managed through collaboration with experienced teams to enhance brand value and resource integration [3]. Group 4: Sales Expense Projections - Sales expenses are expected to increase this year due to the addition of men's and women's clothing lines, necessitating higher marketing costs for various promotional activities [3]. Group 5: Market Pressure and Future Development - The company acknowledges market cyclicality and plans to focus on core business, continuously upgrading products and services to enhance consumer experience, emphasizing brand positioning as key to long-term development [3].