品牌智能化与国际化

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中国品牌节聚焦“AI与出海”
Shen Zhen Shang Bao· 2025-08-11 01:52
Group 1 - The 2025 China Brand Festival, themed "AI and Going Global," is being held in Shenzhen from August 7 to 11, featuring over 50 parallel forums, press conferences, and dialogues to share brand development experiences and challenges [1] - The festival aims to highlight the importance of AI in enhancing brand development and encourages businesses to integrate advanced technologies throughout the product lifecycle [2] - Key speakers emphasized that building influential Chinese brands requires a foundation of integrity, mastery of core technologies, and a commitment to innovation, rather than mere advertising [2] Group 2 - The event includes discussions on how AI can drive Chinese manufacturing to break cultural barriers and reconstruct international value chains, transitioning from "product output" to "brand resonance" [2] - The festival is seen as a platform for fostering interaction among various sectors, including government, business, academia, and media, to explore the future of brand globalization [1]
中国品牌节聚焦“AI与出海” 5天会期共设50场平行论坛、发布会及对话
Shen Zhen Shang Bao· 2025-08-10 22:40
Group 1 - The 2025 China Brand Festival, themed "AI and Going Global," was held in Shenzhen from August 7 to 11, attracting over ten thousand participants from various sectors [1] - The festival featured a large opening ceremony, nine key events, fifty parallel forums, brand launch events, and eight master classes, creating a platform for interaction and sharing of brand development experiences [1] - Wang Yong, the festival's founder, emphasized that AI and going global are crucial for China's economic resilience in 2025, providing more momentum and certainty for the global economy [1] Group 2 - Dong Mingzhu, Chairman of Gree Electric Appliances, stated that a brand's value lies in earning respect through quality, technology, integrity, and innovation, rather than short-term profits [2] - Jiang Peizhen from Guangxi Jinsangzi Group highlighted that the AI wave presents a renewal opportunity for traditional brands, urging Chinese companies to leverage AI to become a force for good in the world [2] - Experts discussed the new paths for brand intelligence and internationalization, focusing on how AI can drive Chinese manufacturing to break cultural barriers and reconstruct international value chains [2]