Core Viewpoint - Gree Electric Appliances launched a unique live streaming event titled "A Cup to Toast the Yellow River" to demonstrate its water purification technology and announce the nationwide "Dong Mingzhu Healthy Home" public drinking water point initiative, aimed at providing free healthy drinking water to outdoor workers [1][5][7] Group 1: Event Highlights - The live streaming event featured an 8-hour demonstration by Gree's marketing director, Zhu Lei, showcasing the purification of Yellow River water using Gree's water purifier, which includes a five-stage filtration technology [2][3] - The event included various interactive segments such as cultural discussions about the Yellow River, product experiences, and sales challenges, effectively illustrating the product's capabilities under extreme water quality conditions [2][3] Group 2: Public Drinking Water Initiative - Starting from September 25, Gree Electric announced the establishment of public drinking water points in all "Dong Mingzhu Healthy Home" stores across the country, providing free filtered drinking water to outdoor workers and citizens in need [5][6] - The initiative aims to address the immediate drinking water needs of outdoor workers, creating "warm stations" in urban areas, and reflects the company's commitment to social responsibility [5][6] Group 3: Brand and Social Responsibility - Industry observers noted that Gree's innovative combination of product demonstration and public welfare projects enhances brand trust and translates technological advantages into social value, embodying the philosophy of "technology for good, love for the brand" [7] - The public drinking water point plan not only meets the practical needs of outdoor workers but also fosters consumer trust through frequent, close interactions with Gree products, achieving a win-win for social and brand benefits [7]