Core Viewpoint - The recent incident involving FILA's customer service has sparked significant public outrage, highlighting issues with customer treatment and service quality [2][4][9]. Group 1: Customer Service Incident - A consumer reported a negative experience at a FILA KIDS store in Zhengzhou, where a staff member made inappropriate remarks about the customer's purchase in a group chat [2][5]. - The store manager apologized for the employee's comments, stating that the intention was to provide detailed service, and encouraged customers to voice their concerns [7][9]. - Similar complaints have emerged from other customers, indicating a pattern of poor service and negative interactions with staff across different FILA locations [10][11][13]. Group 2: Financial Performance - FILA is a key brand under Anta Sports, which acquired FILA's rights in China in 2009, leading to significant growth and profitability [15]. - In the first half of the year, Anta reported revenue of 38.544 billion yuan, a 14.3% year-on-year increase, but the net profit attributable to shareholders fell by 8.9% to 7.031 billion yuan [15][17]. - FILA's gross margin decreased by 2.2 percentage points to 68%, while its revenue increased by 8.6% to 14.18 billion yuan, indicating a strategy of price reduction to boost sales volume [15][17].