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三夫户外20250625
2025-06-26 14:09
公司近期经营状况良好,尤其是夏季畅销款表现突出。主要畅销产品包括 T 恤、 速干长裤和短裤等。飞翼、橡树、蜂鸟系列以及今年推出的布里兹系列均受到 好评,销售情况良好。目前正值各地越野跑季节,三夫户外旗下重要 IP 崇礼 168 越野赛将在七月第一个周末开赛,公司针对越野跑装备进行了市场推广, 效果显著。此外,X Fly 产品线调整和 Furize 系列推出也在 618 期间对收入增 长有一定贡献。 各个品牌的开店规划是什么? X 品牌将在三季度之前陆续开店,目前已开出一家经销商单品牌店,其余门店 正在装修中。今年 X 品牌主要在东北、西北和北方地区开设新店。萨洛蒙品牌 目前已开出 37 家门店,上半年在锦州、常州和武汉新增了三家经销商品牌专 面对激烈竞争,公司调整产品策略,推出布里兹系列提高质价比引流, 并调整产品结构增加女性产品比例。X 品牌鞋类产品售罄率较高,对营 收有贡献。 2025 年第二季度终端销售数据表现良好,XBL、始祖鸟、斐乐同比增 长显著。X 品牌标杆店设计和陈列表现良好,持续进行改造升级,并定 期举办会员活动提升复购率。 区,并在北京西红门购物中心和重庆龙湖天街新增两家经销商单品牌店,这些 ...
日本,永远活在20年前的老人经济
虎嗅APP· 2025-06-21 08:58
以下文章来源于环行星球 ,作者环行星球 环行星球 . 旅行+多元文化+人生体验,看遍这个五彩斑斓的世界。合作请联系:xiaobaibai_9999(注明品牌和需 求) 本文来自微信公众号: 环行星球 ,作者:环行星球,题图来自:视觉中国 不知大家有没有察觉,日本的国策正在悄然改变,要从制造业逐步转型为制造+旅游业。近两年的赴 日旅游,也确实是非常火爆。 中国游客是赴日旅游的主力。许多人已经去了不止一次,而且会随着对日本认知的增加,设计不同路 线,深入日本,越来越local。 这里面,江浙沪居民赴日是最熟练的,简直和逛逛后花园一般。毕竟和祖国的大西北大西南相比日本 在距离交通上更便捷。 比如从上海到日本福冈或鹿儿岛仅900多公里,坐飞机不到两小时。相比而言,即使飞深圳,都有 1300多公里,要两个半小时,飞成都则更远。 随着中国大众对日本的了解越来越深入,很多人或许都能体会到一个不同于既往印象之外的另一个日 本—— 一个全面衰老的日本。 极速衰老的日本 米桶每次造访日本,无论是关西的京阪神,还是北海道、冲绳等"偏远地区",踏出机场的第一件事, 就是先看看等我的计程车司机,是多大年纪。 其实差不多每次都一样,司机 ...
日本,永远活在20年前的老人经济
Hu Xiu· 2025-06-20 16:05
不知大家有没有察觉,日本的国策正在悄然改变,要从制造业逐步转型为制造+旅游业。近两年的赴日旅游,也确实是非常火爆。 中国游客是赴日旅游的主力。许多人已经去了不止一次,而且会随着对日本认知的增加,设计不同路线,深入日本,越来越local。 这里面,江浙沪居民赴日是最熟练的,简直和逛逛后花园一般。毕竟和祖国的大西北大西南相比日本在距离交通上更便捷。 比如从上海到日本福冈或鹿儿岛仅900多公里,坐飞机不到两小时。相比而言,即使飞深圳,都有1300多公里,要两个半小时,飞成都则更远。 随着中国大众对日本的了解越来越深入,很多人或许都能体会到一个不同于既往印象之外的另一个日本——一个全面衰老的日本。 极速衰老的日本 米桶每次造访日本,无论是关西的京阪神,还是北海道、冲绳等"偏远地区",踏出机场的第一件事,就是先看看等我的计程车司机,是多大年纪。 其实差不多每次都一样,司机几乎都是60岁以上的银发族。最夸张一次是在冲绳,老先生乐呵呵地说:"今年我79岁了",却依旧带着米桶环岛8小时,真 是精力充沛。 尽管米桶途中一直紧张这位"太爷辈"的驾驶状态,但人在囧途无路可退,索性一切随缘,让人在惊叹之余不禁感慨,还好冲绳交通不算复 ...
外贸转战618大促:价格战之外追寻品牌溢价
Core Viewpoint - The article emphasizes the shift of foreign trade companies like Aishida towards the domestic market due to uncertainties in international trade, particularly the impact of fluctuating tariffs from the U.S. [1][3] Group 1: Market Transition - Aishida's chairman highlights the need to focus on domestic sales, which have become a core strategy following challenges in foreign trade [1] - The "618" e-commerce promotion is seen as a critical test for foreign trade companies transitioning to domestic markets, although the results have been underwhelming compared to previous years [1][3] - Many foreign trade companies are experiencing a decline in growth during major promotions, indicating a shift in consumer enthusiasm and market dynamics [3][5] Group 2: Challenges in Domestic Market - The transition to domestic sales involves complex adjustments in branding and pricing strategies, despite the support from e-commerce platforms [2][3] - Smaller foreign trade companies face intense competition in the domestic market, struggling to gain visibility and manage costs effectively [6][10] - The perception of major promotions like "618" has weakened, with many businesses opting for pre-promotion activities to capture consumer interest [4][5] Group 3: Long-term Opportunities - Despite current challenges, the domestic market holds significant long-term potential, driven by rising consumer demand for high-quality and differentiated products [7][9] - Companies are increasingly investing in advertising and marketing to enhance their presence in the domestic market, with some aiming for domestic orders to constitute a larger share of their total sales [8][9] - The shift from manufacturing to branding represents a strategic evolution for foreign trade companies, allowing them to capture greater pricing power and profit margins [10][11] Group 4: Future Outlook - The success of foreign trade companies in the domestic market will depend on their ability to find brand value beyond price competition and to identify new growth opportunities [12]
价格倒挂? 李佳琦直播间再陷争议:被指越卖越贵,两万条投诉压顶!
Xin Lang Cai Jing· 2025-06-13 10:13
文 | 《BUG》栏目 张奥 今年"6·18"已进行大半,各大平台打得热火朝天,曾经的"美妆一哥"李佳琦悄悄"翻车"了。 截至目前,在黑猫投诉 【下载黑猫投诉客户端】平台,与李佳琦相关的投诉近2万条,多数与质量问题 有关。 越卖越贵? 每年"6·18"都是各大主播们展现实力的大好机会,对消费者而言,谁能给到最有诱惑力的价格,就更愿 意到哪买单。 "6·18"预售时,初始价格约2900元的扫地机器人,在李佳琦直播间用券后不足1500元,大批用户买单。 事后,有多位网友透露被关闭了订单,他们质疑"李佳琦用低价骗流量?" 此外有多位网友发文称被李佳琦"价格背刺": 毛戈平气垫比去年双十一贵了40元; 听研建构套组直播间价格比正常购买还要贵; 可复美套装比去年同期贵100元; BOBBI BROWN卸妆油贵近40元; …… 作为"老牌美妆一哥"的李佳琦自然也是不留余力,搬来了包括娇兰、希思黎、雅诗兰黛、YSL等在内的 化妆品大牌。 据青眼情报统计,截至5月14日凌晨1:30,李佳琦直播间美妆类目GMV超25亿元,对比2023年同期 (截至5月20日凌晨2点)近50亿元的峰值,同比大幅下滑。业内人士认为,这背后实际反映 ...
特朗普再“开炮”,欧洲奢侈品板块暴跌
第一财经· 2025-05-24 00:07
2025.05. 24 本文字数:820,阅读时长大约1.5分钟 作者 | 第一财经 樊志菁 据央视新闻消息,当地时间5月23日,美国总统特朗普在社交媒体上表示,建议自6月1日起对欧盟征 收50%的关税,而如果产品在美国制造或生产,则不必缴纳关税。 特朗普发文称,欧盟成立的主要目的就是"在贸易上占美国的便宜"。他表示,欧盟设置了强大的贸易 壁垒、征收增值税、企业罚款、非货币贸易壁垒、货币操纵、针对美国公司不公平且不合理的诉讼 等。特朗普称,美国与欧盟的谈判"毫无进展"。 欧洲的奢侈品行业生产手袋、鞋子、时装等商品,对海外市场高度敏感,美国被视为该行业今年增长 的最大希望。 法国经济部的数据显示,法国奢侈品行业规模全球第一,雇佣了60多万人。意大利则 是高端皮革制品主要生产国,这两个国家是美国大多数奢侈品的最大出口国。 路易威轩创办人兼主席阿尔诺(Bernard Arnault)近日表示,欧盟对美国总统特朗普贸易要求的立场 必须软化,并通过谈判达成协议,以避免高关税,保护欧洲就业。美国是路易威轩集团最重要的市场 之一,占年销售额的25%。 贝恩资本合伙人达尔皮齐奥(Claudia D'Arpizio)本周在一次 ...
小院“绣”出新时尚(因地制宜发展庭院经济)
Ren Min Ri Bao· 2025-05-22 22:02
Core Insights - The article highlights the success of a local designer, Jiao Hongxiu, in revitalizing traditional Miao embroidery by integrating modern design elements, leading to significant market demand and recognition [1][2]. Group 1: Company Development - Jiao Hongxiu established her personal studio in 2018, which combines ethnic characteristics with modern fashion, gaining popularity among consumers [2]. - In 2021, she relocated her studio back to her hometown to involve local villagers in the production process, reducing costs and improving efficiency [2]. - The studio has transformed local idle houses into workshops, allowing local artisans to earn an average of over 2,000 yuan per month [5]. Group 2: Community Impact - Jiao Hongxiu has trained over 1,000 local artisans, directly helping 20 women develop their own courtyard economies, with each earning an additional 3,000 yuan annually [3][5]. - The initiative has led to increased enthusiasm among local artisans, with the village's reputation for Miao embroidery growing significantly [5]. Group 3: Future Plans - Jiao Hongxiu plans to expand her initiatives by offering live-streaming training and immersive study courses to promote Miao embroidery and reach a broader audience [5].
“发货越快越好!”中美互降关税后多地外贸企业开足马力赶订单
Sou Hu Cai Jing· 2025-05-18 14:09
Group 1 - After the latest adjustments in China-US tariff policies, many foreign trade companies have resumed their supply to the US market and restarted production and promotion of export products [1][7] - In Longgang, Zhejiang, a surge in foreign trade has been observed with numerous US orders returning, leading to a busy production environment in packaging companies [3] - A high-tech company focused on food packaging is currently rushing to fulfill a batch of orders worth nearly $200,000 for the US market [5] Group 2 - Following the announcement of reduced tariffs, many foreign trade companies in Xiamen, Fujian, received urgent order requests from US clients [7] - A packaging technology company in Zhejiang has prioritized US orders, aiming for rapid delivery within 90 days and plans to establish subsidiaries in Mexico and Europe to adapt to tariff measures [8] - A shoe company reported that over 60% of its overseas business comes from the US, and after the tariff adjustments, it has started shipping previously accumulated inventory and received numerous new orders [10][11] Group 3 - A textile export company in Xiamen is actively shipping out previously accumulated inventory worth 10 million yuan and has received new orders totaling $2.7 million [13] - The general manager of a textile import-export company in Fujian emphasized the need to diversify by developing markets in other countries and launching a domestic brand this year [15]
Allbirds(BIRD) - 2025 Q1 - Earnings Call Transcript
2025-05-08 22:00
Allbirds (BIRD) Q1 2025 Earnings Call May 08, 2025 05:00 PM ET Speaker0 Ladies and gentlemen, thank you for standing by, and welcome to Allbird's First Quarter twenty twenty five Earnings Conference Call. All participants have been placed in a listen only mode. After management prepared remarks, there will be a question and answer session at which time instructions will follow. I would like now to turn the conference over to Christine Greaney, Investor Relations. Please go ahead. Speaker1 Good afternoon, ev ...
外贸优品“转内销” 内外循环加速畅通
Xin Hua She· 2025-05-08 13:23
Group 1 - The article highlights the disruption of global trade order due to the excessive imposition of tariffs by the United States, prompting various departments and industry associations to assist foreign trade enterprises in expanding domestic markets to navigate challenges [1] - The "Foreign Trade Quality Products China Tour" initiative has been launched in multiple locations since mid-April, with e-commerce platforms facilitating rapid onboarding for foreign trade companies and local chambers of commerce organizing production and sales matching activities [3][5] - A significant turnout of over 52,000 attendees was reported at the "Foreign Trade Quality Products China Tour" event in Nanjing, indicating strong interest and engagement from consumers [5] Group 2 - The article discusses the transition of foreign trade enterprises to domestic sales, emphasizing the need to adapt to different consumer habits and preferences between domestic and international markets [13] - Companies are increasingly training their foreign trade teams to operate on domestic e-commerce platforms, with expectations that domestic sales could account for 80-90% of total sales by the end of the year [14] - Financial support measures are being implemented by the Ministry of Commerce and other departments to assist foreign trade enterprises in expanding domestic sales and integrating domestic and foreign trade [16][18] Group 3 - The article mentions the establishment of a collaborative ecosystem for integrated domestic and foreign trade, with innovative models being developed in Yiwu to combine domestic channels with cross-border supply chains [23] - Statistics indicate that nearly 85% of export-oriented enterprises in China are also engaged in domestic sales, with domestic sales accounting for nearly 75% of total sales [29] - The integration of domestic and foreign trade is expected to enhance the resilience of the industrial chain, drive value chain upgrades, and stimulate domestic demand [30]