Core Insights - The core message emphasizes the importance of "trust" in reshaping brand experiences within the digital health sector, as articulated by Zhang Qian at the "2025 China Digital Industry Ecosystem Conference" [1] Group 1: Digital Transformation and Trust - The company believes that the ultimate goal of technology is to rebuild trust and emotional connections rather than merely enhancing efficiency [3] - Infinite's digital health service model includes an online "health digital space" for consumers to engage in pulse recognition, constitution assessment, and learning about traditional Chinese medicine, creating a closed-loop system of "product traceability - service response - user feedback" [3][6] - The aim is not "intelligent replacement" but to construct a brand ecosystem that understands, accompanies, and earns the trust of consumers [3] Group 2: Emotional Connection and Brand Persona - There is a shift from "functional delivery" to "emotional companionship," with consumers seeking genuine understanding rather than cold data [4] - Zhang Qian introduced the concept of a brand's "second persona," where brands evolve into entities that can communicate, empathize, and interact with consumers over time [5] - The digital technology allows brands to embody a human-like presence, fostering a deeper connection with consumers [5] Group 3: Trust as a Competitive Advantage - Infinite has been actively implementing the "trust productivity" concept across various dimensions, including product quality, service transparency, technological empowerment, and cultural dissemination [6] - The essence of the health industry lies in being "trustworthy," with "perceptible trust" becoming a crucial variable in brand competitiveness [6] - The company aims to provide not just products but also reliable and long-term health solutions, emphasizing the need for brands to express humanity to leave a lasting impression on users [6]