Core Viewpoint - The article emphasizes the importance of transparency and traceability in the production of traditional Chinese medicine (TCM) products, highlighting the need for a rigorous process from cultivation to final product to ensure safety and efficacy. Group 1: Process of Traditional Chinese Medicine - The journey of TCM from seedling to health product involves several critical steps: selection of planting land, timely harvesting, processing, extraction, formulation, packaging, and quality inspection [10][11][12][14]. - The integration of ancient wisdom and modern technology is essential to guarantee the safety and effectiveness of TCM products [12][14]. Group 2: Industry Challenges - The TCM industry faces numerous issues, including over-exploitation of cultivation areas leading to ecological imbalance, soil degradation, and water resource scarcity [14]. - There are concerns about the quality of medicinal materials, with instances of inferior or counterfeit materials being used, and the misuse of fertilizers and pesticides by some growers [15][16]. - Processing practices can lead to contamination and loss of active ingredients, and there are cases of falsified testing data [16][17]. Group 3: Transparency and Traceability Initiatives - The company implements a unique TCM cultivation management model and utilizes a "Sky Eye Traceability Management System" to monitor all stages from planting to packaging, ensuring traceability of each batch of medicinal materials [32]. - Collaboration with prestigious institutions, including Cambridge University and Nobel laureate Hoffman’s team, aims to validate the efficacy of TCM through modern scientific methods [35]. - The production base has received multiple quality certifications, including ISO 9001 and FSSC 22000, ensuring compliance and stability in product quality [37]. Group 4: Commitment to Trust and Safety - The company promotes a philosophy of "trust production power," aiming to build trust through transparency in all processes [42][43]. - The article highlights the importance of making the invisible efforts of the company visible to consumers, fostering a sense of security and confidence in TCM products [48].

Core Insights - The core message emphasizes the importance of "trust" in reshaping brand experiences within the digital health sector, as articulated by Zhang Qian at the "2025 China Digital Industry Ecosystem Conference" [1] Group 1: Digital Transformation and Trust - The company believes that the ultimate goal of technology is to rebuild trust and emotional connections rather than merely enhancing efficiency [3] - Infinite's digital health service model includes an online "health digital space" for consumers to engage in pulse recognition, constitution assessment, and learning about traditional Chinese medicine, creating a closed-loop system of "product traceability - service response - user feedback" [3][6] - The aim is not "intelligent replacement" but to construct a brand ecosystem that understands, accompanies, and earns the trust of consumers [3] Group 2: Emotional Connection and Brand Persona - There is a shift from "functional delivery" to "emotional companionship," with consumers seeking genuine understanding rather than cold data [4] - Zhang Qian introduced the concept of a brand's "second persona," where brands evolve into entities that can communicate, empathize, and interact with consumers over time [5] - The digital technology allows brands to embody a human-like presence, fostering a deeper connection with consumers [5] Group 3: Trust as a Competitive Advantage - Infinite has been actively implementing the "trust productivity" concept across various dimensions, including product quality, service transparency, technological empowerment, and cultural dissemination [6] - The essence of the health industry lies in being "trustworthy," with "perceptible trust" becoming a crucial variable in brand competitiveness [6] - The company aims to provide not just products but also reliable and long-term health solutions, emphasizing the need for brands to express humanity to leave a lasting impression on users [6]