Core Viewpoint - The wholesale market, once a vital component of the distribution channel, is experiencing a decline due to various factors, including increased competition from e-commerce and changes in supply chain dynamics [5][11][18]. Group 1: Current State of Wholesale Markets - Many wholesale markets are witnessing a significant drop in customer traffic and sales, with some merchants struggling to survive without brand agency partnerships [3][4]. - The traditional role of wholesale markets as a central hub for distribution is diminishing, as businesses are now focusing on stability rather than expansion [2][5]. Group 2: Reasons for Decline - **Channel Fragmentation**: The rise of online platforms and community group buying has made it easier for retailers to order directly, reducing the need to visit wholesale markets [12]. - **Self-built Supply Chains**: Large retailers and chains are increasingly sourcing directly from manufacturers, bypassing wholesale markets entirely [13]. - **Direct Control by Distributors**: Distributors are now establishing their own sales teams and controlling the supply chain directly, eliminating the need for traditional wholesale intermediaries [14]. - **Outdated Systems**: Many traditional wholesale markets are still using manual processes, making them inefficient in a rapidly digitizing industry [15][16]. Group 3: Future Outlook - While wholesale markets are not expected to disappear completely, their golden era has ended, and they must adapt to survive in a changing landscape [18][19]. - Some markets are attempting to transform into distribution centers or e-commerce warehouses, but this transition is likely to be challenging and uncertain [18].