渠道碎片化
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交银国际每日晨报-20251120
BOCOM International· 2025-11-20 01:42
Core Insights - The report highlights the strong leadership position of Haitian Flavor Industry in the Chinese condiment market, emphasizing its robust brand barriers and significant market share in soy sauce (13.2%) and oyster sauce (40.2%) [1][2] - The company is expected to benefit from the ongoing health-oriented product upgrades and the integration of online and offline channels, which are reshaping the industry [1][2] - The report initiates a "Buy" rating with a target price of HKD 39.00, indicating a potential upside of 19.8% from the current price of HKD 32.64 [1][2] Industry Overview - The Chinese condiment industry is characterized by steady growth and low concentration, presenting opportunities for consolidation [1] - The industry is undergoing a transformation towards healthier products, which is likely to optimize product structures and expand niche markets [1][2] - The distribution network is extensive, with over 6,700 distributors ensuring stable sales across major regions in China [2] Company Performance and Projections - Haitian Flavor Industry is projected to achieve approximately 8% compound annual growth rate (CAGR) in revenue from 2024 to 2027, driven by restaurant channel recovery, product innovation, and overseas expansion [2] - The company’s overseas revenue is expected to grow at a double-digit CAGR over the next three years, increasing its share of total revenue [2] - Improvements in gross margin and operating profit margin are anticipated due to declining raw material costs and efficiency enhancements, with net profit expected to maintain a growth rate of around 10% [2]
批发市场,没落了
投资界· 2025-06-26 02:33
以下文章来源于新经销 ,作者何雯 "你知道五年前这铺子多难抢吗?光是预定金就交了8万,晚了就轮不上。"经销商李总告 诉笔者。 这里是某全国知名的批发市场,曾经一铺难求、人流穿梭、拉货摩肩,一片繁荣。而如 今,市场内的铺面已经关门很多,甚至一楼主通道上都有空出的门面。 市场负责人曾打电话来游说他一起盘下旁边闲置的铺面,"价格可以谈,给你优惠",但 李总想了几天,最终还是婉拒了:"现在做生意,得稳着来。" 这种收缩并非孤例。在走访了长沙新高桥、合肥长江、郑州百荣世贸商城、临沂华丰等 全国多个知名食品副食批发市场后,笔者感受颇深,客流锐减、货走不动,是这些市场 的常态。 在和数十位批发商及经销商的深入交流中,一个共识越发清晰:批发市场,正在没落。 "有品牌代理的还勉强度日,没有品牌代理的商户已苟延残喘。"一位山东的糖酒二批商 户坦言,"原因有二:同在一个市场商品相同,相互砸价出售;代理商已基本开启直供模 式,原本批发市场的二批功能被弱化。" 新经销 . 专注于中国消费品领域新媒体,对通路营销、渠道数字化及新零售领域进行专业研究及媒体报道。 做生意,得稳着来。 作者 | 何雯 来源 | 新经销 (ID: New-di ...
批发市场,没落了
36氪· 2025-06-18 13:42
以下文章来源于新经销 ,作者何雯 新经销 . 专注于中国消费品领域新媒体,对通路营销、渠道数字化及新零售领域进行专业研究及媒体报道。 以前靠人流,现在靠流量; 以前拼地段,现在拼系统。 文 | 何雯 来源| 新经销(ID:New-distribution) 封面来源 | unsplash "你知道五年前这铺子多难抢吗?光是预定金就交了8万,晚了就轮不上。"经销商李总告诉笔者。 这里是某全国知名的批发市场,曾经一铺难求、人流穿梭、拉货摩肩,一片繁荣。而如今,市场内的铺面已经关门很多,甚至一楼主通道上都有空出的门 面。 市场负责人曾打电话来游说他一起盘下旁边闲置的铺面,"价格可以谈,给你优惠",但李总想了几天,最终还是婉拒了: "现在做生意,得稳着来。" 这种收缩并非孤例。在走访了长沙新高桥、合肥长江、郑州百荣世贸商城、临沂华丰等全国多个知名食品副食批发市场后,笔者感受颇深,客流锐减、货走 不动,是这些市场的常态。 在和数十位批发商及经销商的深入交流中,一个共识越发清晰: 批发市场,正在没落。 "有品牌代理的还勉强度日,没有品牌代理的商户已苟延残喘。"一位山东的糖酒二批商户坦言,"原因有二:同在一个市场商品相同, ...