Core Viewpoint - The wholesale market, once a vital component of the distribution channel, is experiencing a decline due to various factors, including increased competition from e-commerce and changes in supply chain dynamics [5][11][18]. Group 1: Current State of Wholesale Markets - Many wholesale markets are witnessing a significant drop in customer traffic and sales, with some merchants struggling to survive without brand agency partnerships [3][4]. - The traditional role of wholesale markets as a central hub for distribution is diminishing, as businesses are now focusing on stability rather than expansion [2][5]. Group 2: Reasons for Decline - **Channel Fragmentation**: The rise of online platforms and community group buying has made it easier for retailers to order directly, reducing the need to visit wholesale markets [12]. - **Self-built Supply Chains**: Large retailers and chains are increasingly sourcing directly from manufacturers, bypassing wholesale markets entirely [13]. - **Direct Control by Distributors**: Distributors are now establishing their own sales teams and controlling the supply chain directly, eliminating the need for traditional wholesale intermediaries [14]. - **Outdated Systems**: Many traditional wholesale markets are still using manual processes, making them inefficient in a rapidly digitizing industry [15][16]. Group 3: Future Outlook - While wholesale markets are not expected to disappear completely, their golden era has ended, and they must adapt to survive in a changing landscape [18][19]. - Some markets are attempting to transform into distribution centers or e-commerce warehouses, but this transition is likely to be challenging and uncertain [18].

Core Viewpoint - The wholesale market in China is experiencing a significant decline, transitioning from a bustling hub of activity to a struggling sector as traditional business models are disrupted by digitalization and direct supply chains [4][9][28]. Group 1: Market Decline - Many wholesale markets are witnessing a drastic reduction in foot traffic and sales, with some merchants reporting a nearly 50% drop in revenue [16][19]. - The traditional role of wholesale markets as central distribution points is diminishing, as brands and retailers increasingly opt for direct supply models, bypassing wholesalers [20][22]. - The shift towards online platforms and B2B services has made it easier for retailers to source products directly, further eroding the relevance of physical wholesale markets [19][24]. Group 2: Changing Business Dynamics - The competitive landscape has shifted from location-based advantages to system capabilities, with businesses needing to enhance their digital presence and operational efficiency [31]. - Traditional wholesale markets are often outdated, relying on manual processes that do not align with the current demands for digitalization and precision marketing [26][27]. - The emergence of new B2B platforms is expected to further consolidate the roles of distributors and wholesalers, leading to a more streamlined supply chain that excludes traditional markets [24][28]. Group 3: Future Outlook - While wholesale markets are not expected to disappear entirely, their golden era is over, and they must adapt to survive in a rapidly changing environment [28][30]. - Some markets are attempting to pivot by transforming into distribution centers or e-commerce hubs, but this transition is likely to be challenging and uncertain [30][31]. - The need for proactive adaptation is critical; businesses that cling to outdated models risk becoming increasingly marginalized in the evolving market landscape [32].