Workflow
品牌知识产权保护
icon
Search documents
女店主哭诉被小米起诉天价赔偿,网友:你不冤。大家都调侃玩,你真敢做啊
程序员的那些事· 2025-10-02 11:50
Core Viewpoint - A clothing store owner in Guangdong is being sued by Xiaomi for trademark infringement due to the use of the letter "M" in her brand logo, which is claimed to be similar to Xiaomi's branding [1][5]. Group 1: Legal Dispute - The clothing brand, named "MiHou," has a logo that is a play on the pinyin abbreviation of its name, which has drawn Xiaomi's legal attention [5]. - The store owner received a court notice consisting of approximately 300 pages, indicating the severity of the lawsuit and the potential consequences of losing [3]. - There is public sentiment that the lawsuit may be perceived as an example of a larger company bullying a smaller one, although some observers believe the logo's similarities warrant Xiaomi's actions [5][7]. Group 2: Brand Identity and Market Perception - The store's branding primarily features red, which the owner argues differentiates it from Xiaomi's branding [1]. - Some online commentators have noted that the phonetic similarity of "MiHou" to "米猴" (Mi Hou) could be seen as an intentional play on words, further complicating the legal situation [8]. - Xiaomi's logo underwent a significant redesign that reportedly cost around 2 million, which highlights the company's investment in its brand identity [8][10].