Core Insights - The sales performance of gold and jewelry stores during the 2025 Golden Week exceeded expectations, primarily driven by strong consumer spending in economically developed regions such as the Yangtze River Delta and parts of Anhui and Shandong [1][3] - Among the major brands, Chao Hong Ji showed the most significant growth at approximately 30%, while Lao Feng Xiang and China Gold maintained steady growth at around 15%, and Chow Tai Fook experienced moderate growth of about 5% [1][3] Group 1 - The 2025 Golden Week sales were primarily concentrated in economically developed areas, leading to higher consumer spending and acceptance of fixed-price gold jewelry [1][3] - Chao Hong Ji's innovative design and flexible marketing strategies contributed to its leading growth among the four major brands [3][4] - The overall sales during the Golden Week saw a positive year-on-year growth, with an increase in average transaction value being the main driver [1][3] Group 2 - The proportion of fixed-price products is increasing across brands to balance profit pressures and optimize profit structures, with Chao Hong Ji having about 60-70% of its products at fixed prices [4] - Chow Tai Fook is transitioning from a weight-based product strategy to a profit-oriented approach, planning to close around 10 underperforming stores while enhancing its fixed-price product offerings [4][5] - Chao Hong Ji plans to continue its expansion with an expected addition of 10-20 new stores, focusing on shopping centers and younger consumers [4][5] Group 3 - There are significant differences in single-store sales volumes among brands, with Lao Feng Xiang leading at approximately 18 million, followed by Chow Tai Fook at over 15 million [5] - Chao Hong Ji employs a refined replenishment mechanism based on sales data from its top 50 franchisees, resulting in higher inventory turnover efficiency [5] - The inventory management strategies vary, with Chow Tai Fook primarily using a consignment model, while Lao Feng Xiang and China Gold follow more traditional models [5] Group 4 - The sales performance in the first three quarters of 2025 showed a fluctuation of approximately 10%/-5%/15%, indicating a structural divergence in brand performance [6] - The industry is expected to continue experiencing structural differentiation, with Chao Hong Ji accelerating its expansion and Chow Tai Fook focusing on profit recovery and structural optimization [6] - Future competition in the industry will likely center on product innovation, brand rejuvenation, and improving channel efficiency [6]