一口价金饰

Search documents
金价冲高回落,水贝市场热度不减
Sou Hu Cai Jing· 2025-10-10 17:23
现货黄金价格自10月8日突破4000美元/盎司关口后出现回调,但这并未显著影响黄金交易市场的火热。 国庆假期后记者再访水贝黄金交易中心,看到品牌金店内仍然客流"扎堆",黄金饰品"以旧换新"受到追 捧。同时黄金回收业务明显升温,但也有不少消费者倾向于"持金观望"。 10月10日,10:10分现货黄金实时价格 10月9日,水贝黄金交易中心当日金价、回收价 "一口价"金饰 "以旧换新"受追捧 国庆中秋假期,飙涨的黄金牵动了不少消费者的心。10月9日,记者再次实地走访水贝黄金市场,看到 品牌金店顾客仍然络绎不绝,消费者扎堆"看金询价"。 在水贝黄金交易中心,几名女士围在柜台前,结伴试戴黄金手镯、手链、戒指等。忙着接待顾客的店员 抽空告诉记者,由于近期黄金涨势"凶猛",国庆期间"一口价"的金饰卖的最好。"我们水贝黄金是品牌 金饰,价格已经比知名大品牌要低一些,且节前没有调价,后续也没有调价计划,还没算上手工费。有 些老客户买了之后,没过几天又来回购。" 水贝黄金店面,客流扎堆咨询"一口价"婚庆三金饰品 水贝黄金店铺内,一个长柜台里整整齐齐的陈列了婚庆"三金""五金"饰品,其中"一口价"的婚庆黄金饰 品"也格外受青睐。一 ...
海通国际:黄金周黄金珠宝终端需求超预期 一口价策略推动结构升级
Zhi Tong Cai Jing· 2025-10-10 08:16
海通国际发布研报称,2025年黄金周期间,黄金珠宝终端门店销售表现超预期,主要是由于样本门店多 集中于长三角核心区域(上海、苏锡常)及安徽、山东部分城市,这些区域经济较发达,客群消费能力较 强,且对一口价金饰接受度较高。潮宏基(002345)(002345.SZ)同比增长约30%,在四大品牌中表现最 为亮眼;老凤祥(600612)(600612.SH)与中国黄金(600916)(600916.SH)保持稳健增长,同比增速约 15%;周大福(01929)处于结构调整阶段,实现温和增长约5%。整体来看,黄金周期间整体销售额实现 同比正增长,客单价上涨为主要驱动因素,销量则较为平稳。 海通国际主要观点如下: 事件:2025年10月8日,海通国际举办黄金珠宝行业专家会,邀请华东地区多品牌代理公司负责人分享 渠道销售表现、品牌策略动态及行业趋势。专家公司主要代理周大福、潮宏基、老凤祥和中国黄金四大 品牌。 黄金周销售节奏超预期,潮宏基增速领先 专家表示,2025年黄金周期间,终端门店销售表现超预期,主要是由于样本门店多集中于长三角核心区 域(上海、苏锡常)及安徽、山东部分城市,这些区域经济较发达,客群消费能力较强,且对 ...
大消费渠道脉搏:黄金周终端需求超预期,一口价策略推动结构升级
Haitong Securities International· 2025-10-09 14:48
[Table_Title] 研究报告 Research Report 9 Oct 2025 中国服装、鞋类及配饰设计 China (A-share) Apparel, Footwear & Acc Design 大消费渠道脉搏:黄金周终端需求超预期,一口价策略推动结构升级 Consumer Channel Pulse: Golden Week Retail Demand Exceeded Expectations, Fixed-Price Strategy Drove Structural Upgrade 寇媛媛 Yuanyuan Kou 陈芳园 Ashley Chen yy.kou@htisec.com ashley.fy.chen@htisec.com [Table_yemei1] 热点速评 Flash Analysis [Table_summary] (Please see APPENDIX 1 for English summary) 事件:2025 年 10 月 8 日,海通国际举办黄金珠宝行业专家会,邀请华东地区多品牌代理公司负责人分享渠道销售 表现、品牌策略动态及行业趋势。专家公司主要代理周大福 ...
周大福回应“一口价”金饰涨价 消费者偏向“小而美”款式
Shen Zhen Shang Bao· 2025-03-25 09:18
Core Viewpoint - The rising international gold prices have led to significant price increases in gold jewelry, with brands like Chow Tai Fook adjusting their prices and consumers showing a preference for smaller, more stylish pieces [1][2]. Group 1: Price Adjustments and Consumer Preferences - Chow Tai Fook announced that it will adjust the prices of some products within March, with certain styles increasing by over 1,000 yuan [1]. - The trend among consumers is shifting towards "small and beautiful" gold jewelry, as many are opting for smaller weights due to high gold prices [2]. - Other brands, such as Lao Pu Gold, have also raised their prices, with increases ranging from 5% to 12% for popular styles [1]. Group 2: Market Trends and Sales Growth - The demand for gold recovery services has surged, with many customers, including long-term investors, seeking to sell their gold assets amid rising prices [2]. - The sales of gold jewelry have positively impacted company performance, with Lao Pu Gold projecting a net profit of approximately 1.4 to 1.5 billion yuan for 2024, representing a year-on-year increase of about 236% to 260% [3]. - Hunan Gold expects a net profit of 783 million to 929 million yuan for 2024, with a year-on-year growth rate of 60% to 90%, driven by increased sales prices of gold and antimony products [3].
两个多月9次新高!节日促销遇金价高位,这类饰品受宠
券商中国· 2025-03-08 23:28
Core Viewpoint - The article discusses the impact of high gold prices on consumer behavior and the retail market for gold jewelry, particularly during the International Women's Day shopping period. It highlights a shift in consumer preferences towards "fixed-price" gold products due to high gold prices and weak demand for traditional gold jewelry [2][10]. Group 1: Consumer Behavior and Market Trends - On March 8, International Women's Day, shopping malls in Beijing experienced high foot traffic, but the enthusiasm for gold purchases has diminished compared to previous occasions like Valentine's Day [1][4]. - The demand for gold jewelry in China is projected to decrease by 24% year-on-year in 2024, as consumers are shifting towards more intricately designed "fixed-price" gold products due to high gold prices and weak consumption [2][10]. - Sales personnel noted that while there were still some customers purchasing gold items, the queues were significantly shorter than during peak shopping events, indicating a cooling off in consumer frenzy [4][7]. Group 2: Pricing and Promotions - Many gold retailers, including Lao Pu Gold, have implemented price increases ranging from 5% to 12% since late February, which has affected consumer purchasing behavior [6][10]. - Despite the lack of promotional activities for International Women's Day, some consumers still opted to purchase gold items, citing the quality and design as justifications for the higher prices [7][8]. - Retailers like Chow Tai Fook and Lao Feng Xiang offered various discounts for gold products, but overall foot traffic was lower than expected due to rising gold prices [8][9]. Group 3: Market Outlook - Analysts predict that gold prices will continue to rise in the long term, supported by ongoing central bank purchases and strong investment demand [10]. - The trend towards "fixed-price" gold products is expected to grow, as they often offer better design value and align with the preferences of younger consumers [10].