Summary of Celsius Holdings Conference Call Company Overview - **Company**: Celsius Holdings Inc. - **Recent Development**: Expanded deal with PepsiCo valued at approximately $585 million [2][6] Key Points from the Conference Call 1. Deal with PepsiCo - **Captaincy Agreement**: Celsius becomes the energy lead within the Pepsi Energy portfolio, allowing for prioritization in distribution and planogram decisions [2][3] - **Distribution Opportunities**: Significant potential for Alani Nu within convenience stores, currently at 65% ACV (All Commodity Volume) [4][5] - **Partnership Strengthening**: New President and COO, Eric Hansen, enhances alignment with Pepsi, including an additional board seat for Pepsi [5][6] 2. Brand Performance and Strategy - **Celsius and Alani Nu**: Both brands are expected to benefit from increased distribution and planogram control, with a focus on high-velocity SKUs [10][12] - **Rockstar Brand**: Aims to stabilize and potentially grow Rockstar, with a focus on consolidating SKUs and leveraging historical brand strengths [20][21] - **Market Share Goals**: Celsius aims for a 20% market share, positioning itself closer to Monster Beverage's 28% share [12][30] 3. Innovation and Product Development - **Innovation Focus**: Plans for limited-time offerings (LTOs) and new product categories, including protein shakes from Alani Nu [22][23] - **SKU Rationalization**: Emphasis on increasing ACV for top-performing SKUs to enhance velocity and market presence [15][16] 4. Market Trends and Category Performance - **Category Growth**: The energy drink category is experiencing double-digit growth, with a shift in consumer preferences from coffee to energy drinks [25][27] - **Consumer Behavior**: Rising coffee prices are driving consumers towards more affordable energy drink options like Celsius [26][27] 5. Financial Outlook and Margins - **Margin Pressures**: Anticipated pressures from aluminum tariffs in Q3 and Q4, with a projected gross margin in the low 50s [29][30] - **Long-term Margin Goals**: Celsius aims to achieve mid-50s gross margins, benchmarking against Monster Beverage [30][31] 6. International Expansion - **Cautious Approach**: Celsius is methodically expanding into international markets, focusing on brand equity and distribution partnerships [35][36] - **Long-term Vision**: Plans for international growth are seen as a 3-5 year play, with potential in health-conscious markets like Scandinavia [36] 7. Investor Insights - **Turnaround Story**: Celsius has stabilized and is poised for growth, with Alani Nu showing triple-digit growth and a strong future outlook [37][38] Additional Important Points - **Food Service Opportunities**: Celsius has seen success in food service, contributing approximately 11-12% of revenue, with Alani Nu expected to tap into this segment [9][18] - **Planogram Resets**: Anticipated resets in major retailers will occur from January to April, impacting distribution strategies [17][18] This summary encapsulates the key insights and strategic directions discussed during the Celsius Holdings conference call, highlighting the company's growth potential and market positioning.

Financial Data and Key Metrics Changes - Amherst Sports reported a 23% sales growth in Q1 2025, or 26% when excluding currency effects, with adjusted operating margin expanding by nearly 500 basis points to 15.8% [5][31][34] - Adjusted net income increased to $148 million from $50 million in the prior year, with adjusted diluted EPS rising to $0.27 from $0.11 [36][34] - Adjusted gross margin improved by 330 basis points to 58% due to favorable channel, geographic, and product mix [33][34] Business Line Data and Key Metrics Changes - Technical Apparel revenues increased by 28% to $664 million, driven by strong D2C growth and a 19% omni-channel comp [36][37] - Outdoor Performance segment saw revenues rise by 25% to $502 million, with D2C channel growth of 68% [38][39] - Ball and Racket segment revenue increased by 12% to $306 million, supported by strong performance in soft goods and racket sports [42][43] Market Data and Key Metrics Changes - Asia Pacific led regional growth with a 49% increase, followed by China at 43%, while EMEA and The Americas both grew by 12% [31][32] - Solomon sneakers surpassed $1 billion in sales but still represent a small share of the $180 billion global sneaker market [21][80] - Direct-to-consumer sales grew by 39%, indicating strong consumer engagement and brand momentum [31][34] Company Strategy and Development Direction - The company aims to optimize its store network, focusing on high-quality locations rather than rapid expansion, particularly in Greater China [12][13] - Emphasis on premium brands with pricing power and technical innovation to capture growth in the outdoor and sports segments [7][8] - Plans to open approximately 25 net new Arcterix stores globally in 2025, while also closing less productive locations [12][13] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating macro uncertainties related to U.S. tariffs, citing a strong brand portfolio and pricing power [6][30] - The company raised its full-year revenue growth expectations from 13% to 15%-17%, reflecting strong Q1 performance and ongoing momentum [47][51] - Management highlighted the potential for Solomon sneakers to double sales over the next five years, supported by strong product and market positioning [80] Other Important Information - The company ended the quarter with $515 million in net debt, down from $591 million, indicating improved financial health [44] - Operating cash flow for Q1 was $164 million, with expectations for solid growth throughout 2025 [45] - The company is maintaining its adjusted gross margin expectations at 56.5% to 57% for the full year [53] Q&A Session Summary Question: Can you elaborate on the competitive advantages and momentum at Solomon? - Management highlighted the unique portfolio of brands and strong demand for Solomon's modern outdoor sneakers, particularly among younger female consumers [60][62] Question: Is the growth momentum at Solomon sustainable? - Management expressed confidence in the sustainability of growth, raising guidance for the full year and noting strong performance in key regions [72][75] Question: What is the strategy behind closing partner stores in China? - The strategy focuses on elevating brand execution by moving to better locations that represent the premium nature of the brand, expanding square footage [96]