Core Points - The "Qinzhou Pig" public brand was officially launched to empower the local agricultural industry and enhance farmers' income through a themed event [1][5] - Qinzhou has a solid foundation in the pig industry, with significant growth projections for 2024, including a 4.8% increase in pig output and an 8.25% increase in year-end stock [2] - The total output value of the pig industry in Qinzhou is projected to reach 5.347 billion yuan [2] Industry Overview - Qinzhou has 1,244 large-scale pig farms, with 31 recognized as national capacity regulation bases [2] - The "Pu Bei Black Pig" has received national geographical indication certification, highlighting the region's unique agricultural products [2] - The company focuses on a full industry chain from slaughtering to sales, with an annual slaughter capacity of 800,000 pigs and a revenue target of 460 million yuan by 2025 [2] Brand Development - The launch of the "Qinzhou Pig" brand aims to unify brand identity and quality standards, addressing the challenges of fragmented branding and insufficient competitiveness among small and medium-sized farms [5] - The brand will facilitate collaboration among breeding enterprises, farmers, and the consumer market, promoting quality upgrades across the entire industry chain [5] - The event included the issuance of brand usage authorization certificates to five companies, marking a significant step in brand establishment [7]

Core Viewpoint - The promotion of Inner Mongolia's "Grassland Quality Products" aims to enhance brand recognition and market reach, leveraging the region's ecological and cultural strengths to compete in a global market [2][5]. Group 1: Brand and Market Development - Inner Mongolia accounts for 27% of China's grassland area and leads the nation in beef, lamb, and dairy production, positioning itself as a key agricultural hub [2]. - The importance of branding in the current consumer upgrade wave is emphasized, with credit being described as the "ID card" of a brand, essential for reaching consumers [2]. - The China Economic Information Agency plans to collaborate with various stakeholders to enhance the global presence of "Grassland Quality Products" through comprehensive promotional activities [2][3]. Group 2: Agricultural Brand Building - The Inner Mongolia branch of Xinhua News Agency is committed to promoting local brands, aiming to enhance the visibility and marketability of Inner Mongolia's agricultural products [3]. - The core of brand marketing lies in unique value positioning, which is crucial for the success of agricultural products [3]. - Recommendations include leveraging Inner Mongolia's rich cultural heritage in marketing strategies to enhance brand appeal [3]. Group 3: Regional Brand Initiatives - The Ordos city government has implemented a brand enhancement action plan, focusing on quality control, market activation, and effective promotion, resulting in five billion-level leading industries [4]. - Ordos aims for a grain output of 4.55 billion jin and livestock inventory of 13.69 million by 2024, showcasing its agricultural strength [4]. - The "Original Flavor of Ulanqab" brand has been established, with 115 authorized enterprises and over 500 products, achieving a brand value of 20.192 billion yuan [6]. Group 4: Product and Cultural Promotion - The promotion event serves as a platform for local representatives to showcase their products and share the stories behind them, enhancing regional pride [5]. - Various regions within Inner Mongolia are highlighted for their unique agricultural products, such as the "Meat Cow" industry in Tongliao and the "Erdos Grassland Village" brand gaining significant online attention [7]. - The event also included initiatives to promote consumer confidence through credit and brand strength, aiming to inject new vitality into local specialty brands [7].