Core Viewpoint - The promotion of Inner Mongolia's "Grassland Quality Products" aims to enhance brand recognition and market reach, leveraging the region's ecological and cultural strengths to compete in a global market [2][5]. Group 1: Brand and Market Development - Inner Mongolia accounts for 27% of China's grassland area and leads the nation in beef, lamb, and dairy production, positioning itself as a key agricultural hub [2]. - The importance of branding in the current consumer upgrade wave is emphasized, with credit being described as the "ID card" of a brand, essential for reaching consumers [2]. - The China Economic Information Agency plans to collaborate with various stakeholders to enhance the global presence of "Grassland Quality Products" through comprehensive promotional activities [2][3]. Group 2: Agricultural Brand Building - The Inner Mongolia branch of Xinhua News Agency is committed to promoting local brands, aiming to enhance the visibility and marketability of Inner Mongolia's agricultural products [3]. - The core of brand marketing lies in unique value positioning, which is crucial for the success of agricultural products [3]. - Recommendations include leveraging Inner Mongolia's rich cultural heritage in marketing strategies to enhance brand appeal [3]. Group 3: Regional Brand Initiatives - The Ordos city government has implemented a brand enhancement action plan, focusing on quality control, market activation, and effective promotion, resulting in five billion-level leading industries [4]. - Ordos aims for a grain output of 4.55 billion jin and livestock inventory of 13.69 million by 2024, showcasing its agricultural strength [4]. - The "Original Flavor of Ulanqab" brand has been established, with 115 authorized enterprises and over 500 products, achieving a brand value of 20.192 billion yuan [6]. Group 4: Product and Cultural Promotion - The promotion event serves as a platform for local representatives to showcase their products and share the stories behind them, enhancing regional pride [5]. - Various regions within Inner Mongolia are highlighted for their unique agricultural products, such as the "Meat Cow" industry in Tongliao and the "Erdos Grassland Village" brand gaining significant online attention [7]. - The event also included initiatives to promote consumer confidence through credit and brand strength, aiming to inject new vitality into local specialty brands [7].

Core Viewpoint - The Ulanqab Municipal Human Resources and Social Security Bureau has been actively cultivating labor service brands to stabilize employment and increase income for farmers and herdsmen, effectively promoting job creation and income growth in the region [1][2][3] Group 1: Labor Brand Development - The city has cultivated a total of 23 municipal and autonomous regional labor brands, 13 vocational skill training brands, and 5 "vocational skill training + labor" brands, achieving the goal of "one county, one brand" in 11 banners and districts [1] - In 2024, nine municipal labor brands were developed, including "Zhuozi Smoked Chicken Industry Worker" and "Ulan Beauty Care Worker," which are expected to create an average of 59,000 jobs annually and generate a total labor income of 540 million yuan [2] - In 2025, 14 municipal labor brands will be developed, including "Jining Langerge Dairy Production Worker" and "Fengzhen New Tai Electrician," projected to create an average of 27,000 jobs annually and generate a total labor income of 360 million yuan, with an average annual income of 13,000 yuan per person [2] Group 2: Quality Improvement and Brand Recognition - The "Ulan Beauty Home Service" brand has facilitated stable employment for over 5,000 individuals, conducted over 9,600 skill training sessions, and provided more than 20,000 home service instances [2] - The focus will be on cultivating national-level home service labor brands and autonomous regional "North Border Home Service" brands to enhance brand recognition and further promote employment [2] - The Ulanqab Municipal Human Resources and Social Security Bureau aims to continuously develop strong labor brands that leverage the city's industrial development and resource advantages, establishing a comprehensive policy service system for labor brand construction [3]