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“尔滨”搭台展“草原优品” 品牌化翼助产业腾飞
新华信用哈尔滨8月5日电(翟卓 陆宇航)盛夏的"尔滨",碧水映蓝天。伴随太阳岛的习习凉风,"卓资 熏鸡"香气四溢、"乌珠穆沁羊"肉鲜味美…… 作为"2025企业家太阳岛年会"的重要组成部分,内蒙古"草原优品"传播推介会于4日举行,北国冰城与 草原风韵在此交融,生态价值与品牌力量交响共鸣,通过联动政府、企业与智库力量,探索为产业插上 品牌的翅膀。 ——聚智助产业插上品牌翅膀 内蒙古,这片占全国草原面积27%的绿色净土,已连续多年稳居全国牛羊肉、牛奶产量首位,成为国家 的"粮仓""肉库""奶罐""绒都"。 然而"酒香也怕巷子深"。"当前,消费升级浪潮席卷全球,品牌已成为产业竞争的制高点,而信用则是 品牌的'身份证',唯有以品牌为舟、以信用为帆、以质量为锚,借传播聚势赋能,方能驶向更辽阔的蓝 海,抵达消费者的心海。"中国经济信息社党委书记、董事长潘海平说。 往后看,潘海平表示,中国经济信息社将联合各方深入开展内蒙古"草原优品"系列传播推介活动, 为"草原优品"走向世界提供坚实的信息服务和智力支撑。 再结合区域实践经验看,据鄂尔多斯市政府副市长吉日木图介绍,近年来,鄂尔多斯市大力实施农牧业 品牌提升行动,严把"品质" ...
鄂尔多斯“暖城多味”将亮相哈尔滨 草原优品盛宴蓄势待发
Group 1 - The 2025 Entrepreneur Sun Island Annual Conference will be held from August 2 to 4 in Harbin, Heilongjiang Province, with a simultaneous promotion event for Inner Mongolia's "Prairie Quality Products" [1] - The "Warm City Multi-Taste" brand represents the diverse flavors of agricultural and livestock products from Ordos, covering all regions, categories, and the entire industry chain [3] - The brand includes high-quality green agricultural and livestock products such as Albas sheep meat, highland fresh almond milk, and green-certified grains, reflecting Ordos's unique regional culture [3][5] Group 2 - Ordos is located between latitudes 37° to 40° and is surrounded by the Yellow River, recognized as a golden production belt, providing a strong foundation for the development of the "Warm City Multi-Taste" brand [5] - The strategy to build the "Warm City Multi-Taste" brand aims to enhance the competitiveness of agricultural products, increase added value, and boost farmers' income through effective marketing and sales channel expansion [5] - The promotion event will feature discussions on brand building and market expansion, sharing experiences in cultivating regional public brands and innovative practices for empowering industry upgrades [5][6] Group 3 - The event will officially launch the Inner Mongolia "Prairie Quality Products" promotion and the "Credit Promotes Consumption Special Action," aiming to enhance the influence of regional brands [6] - A partnership will be established to sign the "Zhuozi Smoked Chicken" brand communication index, providing a scientific basis for the construction and influence enhancement of regional specialty brands [6]