Core Viewpoint - The agricultural and pastoral industry in Ordos is undergoing a transformation from "original" to "refined" and "premium" branding, focusing on building a brand matrix to enhance the value system of the industry [2][4]. Group 1: Brand Development - Ordos has launched the regional public brand "Warm City Multi-Taste" in 2023, establishing a "1+N" brand matrix to promote agricultural products across five major billion-dollar industries, including grain, cashmere, beef, mutton, and dairy [2][3]. - The brand "Warm City Multi-Taste" has authorized 44 enterprises and 82 products, with plans to enhance its brand value significantly by 2024 [3]. Group 2: Quality Assurance - Ordos has implemented a strict quality supervision system, ensuring over 90% coverage of green food certification and compliance with national standards for all authorized enterprises [4]. - Local regulations have been established to set strict standards for key indicators such as cashmere fineness and beef weight [4]. Group 3: Technological Integration - The introduction of a digital command and dispatch platform allows for dynamic visualization of agricultural data, enhancing traceability through a blockchain system for "Warm City Multi-Taste" products [5]. - Genetic identification technology has been utilized to improve the quality of cashmere goats, achieving international top standards in cashmere production [4]. Group 4: Marketing Strategy - Ordos has developed a comprehensive marketing matrix that includes both online and offline channels, facilitating the promotion of agricultural products [6][7]. - The city has organized numerous promotional events, resulting in cumulative sales of over 55.46 million yuan and signed orders totaling 6.123 billion yuan [7]. Group 5: Future Outlook - The city aims to continue enhancing brand cultivation, channel expansion, and brand promotion to ensure that "grassland quality goods" become a significant source of income for local farmers [7].

Core Viewpoint - The "Grassland Quality Products" brand promotion event in Inner Mongolia aims to showcase the achievements of high-quality agricultural development and expand the market for Inner Mongolia's agricultural and livestock products [1][5]. Group 1: Event Overview - The event was co-hosted by various organizations including the Inner Mongolia Agricultural and Animal Husbandry Department and the Inner Mongolia Government Office in Beijing [1]. - The event featured brand displays, product promotions, and industry dialogues to comprehensively present the results of Inner Mongolia's agricultural development [1]. Group 2: Agricultural Development Highlights - In 2024, Inner Mongolia's agricultural sector is expected to see a strong growth momentum, with a 73.6% increase in first industry investment, reaching a value of 287.26 billion yuan [5]. - The region has achieved 21 consecutive years of grain production growth, with the quantity of green organic and high-quality products ranking first in the country [5]. Group 3: Brand Building and Market Expansion - A signing ceremony was held for the entry of "Grassland Quality Products" into the JD "Xinhua Credit Quality Products Pavilion," with 14 quality enterprises officially joining [8][11]. - The "Xinhua Credit Quality Products Pavilion" is a credit consumption platform developed in collaboration with JD and Kuaishou, aimed at introducing high-quality local specialty products through a strict credit evaluation system [11]. - The event also showcased diverse agricultural products from various regions in Inner Mongolia, enhancing brand value and market competitiveness through expanded sales channels [12].

Core Viewpoint - The promotion of Inner Mongolia's "Grassland Quality Products" aims to enhance brand recognition and market reach, leveraging the region's ecological and cultural strengths to compete in a global market [2][5]. Group 1: Brand and Market Development - Inner Mongolia accounts for 27% of China's grassland area and leads the nation in beef, lamb, and dairy production, positioning itself as a key agricultural hub [2]. - The importance of branding in the current consumer upgrade wave is emphasized, with credit being described as the "ID card" of a brand, essential for reaching consumers [2]. - The China Economic Information Agency plans to collaborate with various stakeholders to enhance the global presence of "Grassland Quality Products" through comprehensive promotional activities [2][3]. Group 2: Agricultural Brand Building - The Inner Mongolia branch of Xinhua News Agency is committed to promoting local brands, aiming to enhance the visibility and marketability of Inner Mongolia's agricultural products [3]. - The core of brand marketing lies in unique value positioning, which is crucial for the success of agricultural products [3]. - Recommendations include leveraging Inner Mongolia's rich cultural heritage in marketing strategies to enhance brand appeal [3]. Group 3: Regional Brand Initiatives - The Ordos city government has implemented a brand enhancement action plan, focusing on quality control, market activation, and effective promotion, resulting in five billion-level leading industries [4]. - Ordos aims for a grain output of 4.55 billion jin and livestock inventory of 13.69 million by 2024, showcasing its agricultural strength [4]. - The "Original Flavor of Ulanqab" brand has been established, with 115 authorized enterprises and over 500 products, achieving a brand value of 20.192 billion yuan [6]. Group 4: Product and Cultural Promotion - The promotion event serves as a platform for local representatives to showcase their products and share the stories behind them, enhancing regional pride [5]. - Various regions within Inner Mongolia are highlighted for their unique agricultural products, such as the "Meat Cow" industry in Tongliao and the "Erdos Grassland Village" brand gaining significant online attention [7]. - The event also included initiatives to promote consumer confidence through credit and brand strength, aiming to inject new vitality into local specialty brands [7].

Group 1 - The 2025 Entrepreneur Sun Island Annual Conference will be held from August 2 to 4 in Harbin, Heilongjiang Province, with a simultaneous promotion event for Inner Mongolia's "Prairie Quality Products" [1] - The "Warm City Multi-Taste" brand represents the diverse flavors of agricultural and livestock products from Ordos, covering all regions, categories, and the entire industry chain [3] - The brand includes high-quality green agricultural and livestock products such as Albas sheep meat, highland fresh almond milk, and green-certified grains, reflecting Ordos's unique regional culture [3][5] Group 2 - Ordos is located between latitudes 37° to 40° and is surrounded by the Yellow River, recognized as a golden production belt, providing a strong foundation for the development of the "Warm City Multi-Taste" brand [5] - The strategy to build the "Warm City Multi-Taste" brand aims to enhance the competitiveness of agricultural products, increase added value, and boost farmers' income through effective marketing and sales channel expansion [5] - The promotion event will feature discussions on brand building and market expansion, sharing experiences in cultivating regional public brands and innovative practices for empowering industry upgrades [5][6] Group 3 - The event will officially launch the Inner Mongolia "Prairie Quality Products" promotion and the "Credit Promotes Consumption Special Action," aiming to enhance the influence of regional brands [6] - A partnership will be established to sign the "Zhuozi Smoked Chicken" brand communication index, providing a scientific basis for the construction and influence enhancement of regional specialty brands [6]