从膘肥体壮的牛羊，到香浓醇厚的奶制品，再到一望无垠的牧草，锡林浩特市充分利用地区优势， 立足资源禀赋和产业基础，结合市场需求和变化趋势，加快推进打造国家重要农畜产品生产基地。近年 来，锡林浩特市聚焦"草原肉库""生态奶罐""绿色草都"三大定位，奋楫笃行，延伸产业链条，以草原肉 业、奶业、草业"三驾马车"为驱动，全力推动畜牧业高质量发展。 筑牢"草原肉库"：种业振兴提品质 精养模式促平衡 前不久在锡林浩特市朝克乌拉苏木举办的乌珠穆沁羊赛畜会上，锡林郭勒盟养羊大户们齐聚角逐。 母羊评选项目中，本土牧户恩和门德选送的母羊拔得头筹，他感慨道："种公羊选自市繁育中心，还能 领补贴！从前觉得养得多才赚得多，现在懂了'好羊一只顶三只'，既增收又减轻草场负担，两全其 美。"他的话道出了当地牧民向"少养精养"转型的关键——优质种源带来的效益升级。 产业链延伸不止于加工环节。奶酪文化产业园配套建设的游客服务中心、奶酪旗舰店，让园区成为 国家3A级工业旅游园区，年接待游客量达5万人次，实现"牧业+文旅"深度融合。截至目前，两大园区 已入驻商户18家，其中地方特色乳制品生产企业10家（含5家SC认证企业），2024年实现产值约800 ...

Core Insights - The development of the meat sheep industry in Xilin Gol League is significantly supported by financial institutions, with a focus on enhancing the overall quality and efficiency of the grassland animal husbandry sector [1][2][3] Financial Support and Growth - Financial institutions in Xilin Gol League issued a total of 4.369 billion yuan in loans for the meat sheep industry in the first seven months of this year, with a loan balance exceeding 10 billion yuan as of the end of July, reflecting a year-on-year growth of 17.63% [1] - The Agricultural Commercial Bank of Inner Mongolia provided low-interest loans totaling 590,000 yuan to a local farmer, facilitating the expansion of his sheep farming operations [2] - As of the end of July, the balance of targeted re-loans for supporting agriculture and small enterprises reached 909 million yuan, with over 500 million yuan specifically allocated to the meat sheep industry [2] Product Innovation - Financial institutions have developed a comprehensive and customized credit product matrix to address the cyclical and seasonal nature of the meat sheep industry, resulting in the launch of nearly 30 credit products, including "Meat Sheep Loan" and "Ecological Mu Sheep Loan" [3][4] - In the first seven months of this year, loans from these credit products exceeded 2 billion yuan, with a loan balance reaching 5.407 billion yuan by the end of July [3] Brand Development - The "Xilin Gol Sheep" regional public brand has achieved a brand value of 32.17 billion yuan, ranking second in the 2024 Inner Mongolia well-known regional public brand list [5] - Financial institutions have provided over 90 million yuan in loans to brand-authorized enterprises in the first seven months, with a loan balance of 179 million yuan as of the end of July [5] Case Studies of Financial Support - The Inner Mongolia Agricultural Commercial Bank's support for the Inner Mongolia Fengjing Manyuan Animal Husbandry Co., Ltd. has enabled the company to meet increased demand from its supply chain partners, with a loan balance of 3.924 million yuan [4] - The Industrial and Commercial Bank of China has provided 30 million yuan in loans to three authorized enterprises of the "Xilin Gol Sheep" brand, enhancing their operational capabilities [6]

Core Viewpoint - The promotion of Inner Mongolia's "Grassland Quality Products" aims to enhance brand recognition and market reach, leveraging the region's ecological and cultural strengths to compete in a global market [2][5]. Group 1: Brand and Market Development - Inner Mongolia accounts for 27% of China's grassland area and leads the nation in beef, lamb, and dairy production, positioning itself as a key agricultural hub [2]. - The importance of branding in the current consumer upgrade wave is emphasized, with credit being described as the "ID card" of a brand, essential for reaching consumers [2]. - The China Economic Information Agency plans to collaborate with various stakeholders to enhance the global presence of "Grassland Quality Products" through comprehensive promotional activities [2][3]. Group 2: Agricultural Brand Building - The Inner Mongolia branch of Xinhua News Agency is committed to promoting local brands, aiming to enhance the visibility and marketability of Inner Mongolia's agricultural products [3]. - The core of brand marketing lies in unique value positioning, which is crucial for the success of agricultural products [3]. - Recommendations include leveraging Inner Mongolia's rich cultural heritage in marketing strategies to enhance brand appeal [3]. Group 3: Regional Brand Initiatives - The Ordos city government has implemented a brand enhancement action plan, focusing on quality control, market activation, and effective promotion, resulting in five billion-level leading industries [4]. - Ordos aims for a grain output of 4.55 billion jin and livestock inventory of 13.69 million by 2024, showcasing its agricultural strength [4]. - The "Original Flavor of Ulanqab" brand has been established, with 115 authorized enterprises and over 500 products, achieving a brand value of 20.192 billion yuan [6]. Group 4: Product and Cultural Promotion - The promotion event serves as a platform for local representatives to showcase their products and share the stories behind them, enhancing regional pride [5]. - Various regions within Inner Mongolia are highlighted for their unique agricultural products, such as the "Meat Cow" industry in Tongliao and the "Erdos Grassland Village" brand gaining significant online attention [7]. - The event also included initiatives to promote consumer confidence through credit and brand strength, aiming to inject new vitality into local specialty brands [7].