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追觅官宣造车,已组建近千人团队
Xin Lang Ke Ji· 2025-08-28 03:10
Core Viewpoint - Chasing Technology officially announces its entry into the automotive industry, planning to launch its first ultra-luxury electric vehicle by 2027, targeting the Bugatti Veyron segment [1] Company Strategy - The company's strategy focuses on leveraging product strength to elevate its brand, avoiding the low-end market's price wars and instead competing in the more profitable ultra-luxury segment based on performance and technology [1] - Chasing Technology has assembled a nearly 1,000-person automotive team and is continuously expanding its efforts in the automotive sector [1] Market Positioning - The company has established a network of over 6,000 offline channels across more than 100 countries and has a user base of 30 million, which can support brand promotion, experience delivery, and after-sales service for its high-end vehicles [1] - Europe and the Asia-Pacific region are expected to be key markets for the initial launch of its ultra-luxury electric vehicle [1]