Core Viewpoint - The company, Chasing Technology, officially announced its entry into the automotive industry with plans to launch its first ultra-luxury electric vehicle by 2027, targeting the high-end electric vehicle market and leveraging its technological expertise in smart hardware [1][2]. Group 1: Strategic Move - Chasing Technology has formed a nearly 1,000-person team dedicated to vehicle manufacturing and is continuously expanding its efforts in the automotive sector [1]. - The strategic move signifies a transition from a smart hardware company to an automotive manufacturer, aiming to establish itself as a new player in the high-end smart electric vehicle market [1][2]. Group 2: Technological Advantages - The company has significant expertise in high-speed digital motors, with self-developed motors exceeding 200,000 RPM, which are applicable to high-performance electric drive systems [1]. - Chasing Technology has also excelled in intelligent perception and AI algorithms, with technologies like visual recognition and autonomous path planning already commercialized in service robots, which can be adapted for advanced driver-assistance systems (ADAS) [2]. Group 3: Supply Chain and Manufacturing - The company is establishing a systematic layout for supply chain and manufacturing, collaborating with leading suppliers in critical areas such as battery systems, electronic control units, and intelligent driving chips [2]. - Chasing Technology has recruited several executives from the automotive manufacturing sector to enhance its capabilities in research and development, mass production, and quality control [2]. Group 4: Market Positioning - The company's strategy focuses on achieving brand elevation through product strength, avoiding the low-end market's price wars, and targeting the more profitable ultra-luxury segment [2]. - Chasing Technology has established a global presence with over 6,000 offline channels across more than 100 countries and a user base of 30 million, which will support brand promotion and after-sales service for its high-end vehicles [2]. Group 5: Future Potential - If Chasing Technology successfully leverages its technology, supply chain, and global operational experience in vehicle manufacturing while addressing challenges related to safety and brand positioning, it could emerge as a significant player in the global electric supercar market [3].

Core Viewpoint - Chasing Technology officially announces its entry into the automotive industry, planning to launch its first ultra-luxury electric vehicle by 2027, targeting the Bugatti Veyron segment [1] Company Strategy - The company's strategy focuses on leveraging product strength to elevate its brand, avoiding the low-end market's price wars and instead competing in the more profitable ultra-luxury segment based on performance and technology [1] - Chasing Technology has assembled a nearly 1,000-person automotive team and is continuously expanding its efforts in the automotive sector [1] Market Positioning - The company has established a network of over 6,000 offline channels across more than 100 countries and has a user base of 30 million, which can support brand promotion, experience delivery, and after-sales service for its high-end vehicles [1] - Europe and the Asia-Pacific region are expected to be key markets for the initial launch of its ultra-luxury electric vehicle [1]