Core Viewpoint - The article discusses the success story of Lawson's "Karaage-kun" fried chicken, highlighting its evolution from a simple snack to a national icon in Japan, emphasizing the importance of long-term product management and innovation in retail [5][27]. Group 1: Product Development and Market Strategy - The introduction of "Karaage-kun" in 1986 was a response to the underestimation of nighttime snack demands, leading to a successful product that quickly sold out during trials [7]. - The product's pricing strategy positioned it between snacks and bento, creating a new "third price tier" in hot food offerings [7]. - "Karaage-kun" has sold over 4.2 billion pieces in 39 years, with a total weight equivalent to 12 Tokyo Towers, showcasing its massive popularity [5]. Group 2: Management and Innovation - Lawson's management established "Karaage-kun" as a permanent core product, ensuring its visibility and availability in all stores [9]. - Technological innovations, such as liquid nitrogen freezing and low-oil batter, have improved product quality and consumer satisfaction [10]. - The sales contribution of "Karaage-kun" to Lawson's hot food revenue is between 25% and 28%, with a gross margin of 43% to 45%, significantly higher than other product categories [10]. Group 3: Consumer Engagement and Marketing - The brand employs data-driven decision-making for flavor innovation, utilizing customer feedback and social media trends to guide new product development [14]. - Collaborations with popular IPs, such as "Demon Slayer" and "Hatsune Miku," have driven sales and increased brand visibility [16][19]. - The introduction of limited-edition flavors and themed promotions has created a sense of urgency and excitement among consumers [16]. Group 4: Sustainability and Social Responsibility - Lawson has implemented eco-friendly packaging solutions, reducing plastic use by 1,600 tons annually [13]. - The brand engages in local collaborations and social responsibility initiatives, enhancing its community presence and brand image [19]. Group 5: Long-term Strategy and Future Outlook - The article emphasizes that long-termism in the convenience store industry is essential for survival, advocating for stable product offerings and continuous micro-innovations [27]. - The success of "Karaage-kun" illustrates the balance between product reliability, innovation, and emotional connection with consumers, positioning it as a staple in daily life [28].