2021年12月10日，以"文化湾区·IP赋能"为主题的第三届深港文化创意产业合作论坛暨深港文化IP邀请展 在深圳盛大启幕。叮当猫集团携旗下核心品牌大眼蛙eyefrog及叮当猫、阿尔一百r100、唛之啾M&Q四 大品牌共同受邀出席，以多元IP矩阵深度参与产业对接，共探湾区文创产业融合发展新机遇。 大眼蛙eyefrog品牌是叮当猫集团IP生态布局的核心力量，此次随集团亮相产业对接会，凭借正在创作的 动漫《爆笑星球》的鲜活IP基因，成为现场关注的焦点之一。《爆笑星球》是集团正在精心打造的奇幻 欢乐IP内容矩阵，以轻喜剧叙事传递正能量，其中大眼蛙eyefrog、叮当猫、阿尔一百r100、唛之啾 M&Q组成的特色IP天团，凭借鲜明的角色个性与温暖的故事内核，积累了全龄段受众基础，为四大品 牌的跨界融合与价值升级筑牢了内容根基。此次参会，大眼蛙eyefrog不仅展现了IP赋能产业的实践成 果，更以开放姿态对接优质资源，助力集团深化IP合作布局。 源，携手对方旗下IP"淘小枫"打造系列特色产品，进一步落实品牌IP化战略，以IP赋能推动品牌口碑传 播与营销升级，实现文化价值与市场价值的双向赋能，为行业创新发展注入充沛活力。 ...

Core Insights - The event "2025 Ninth China Listed Company Brand Value List Release Conference" focused on the theme "Digital Intelligence Upgrading, Brand Resonance" and gathered experts to discuss new trends in brand development driven by technology [1] - Zhang Peng emphasized that the increasing demand for personalized and diversified products among consumers drives companies to innovate and leverage brand value for high-quality development [1] Brand Value and Loyalty - Brands serve as a company's "identity card," helping establish customer loyalty and allowing products to stand out in competitive markets [3] - Brands are tangible assets that can lead to higher profits, as consumers are willing to pay a premium for branded products [3] - Strong brands enhance cash flow, which is crucial for a company's growth and security [3] Market Positioning and Competitive Advantage - Brands facilitate the conversion of products into cash flow and increase third-party loyalty, including creditors, which can lower financing costs [3] - A strong brand can improve market share by increasing product margins and creating barriers to entry for competitors [4] - Brands provide leverage in negotiations with suppliers and distributors, positioning products as key nodes in the supply chain [4] Strategic Importance of Brand IP - The brand IP strategy integrates human and intellectual capital with strategic execution to create value [5] - Effective execution of the brand IP strategy relies on the integration of material and human capital, focusing on technology acquisition and ecosystem development [5] - Human and intellectual capital are essential for the brand IP strategy, requiring a supportive environment for innovation and employee development [6] Resilient Growth Path - The combination of technological advancements and human capital fosters a resilient growth path characterized by flexible operations and differentiated capabilities [6]