Core Insights - The event "2025 Ninth China Listed Company Brand Value List Release Conference" focused on the theme "Digital Intelligence Upgrading, Brand Resonance" and gathered experts to discuss new trends in brand development driven by technology [1] - Zhang Peng emphasized that the increasing demand for personalized and diversified products among consumers drives companies to innovate and leverage brand value for high-quality development [1] Brand Value and Loyalty - Brands serve as a company's "identity card," helping establish customer loyalty and allowing products to stand out in competitive markets [3] - Brands are tangible assets that can lead to higher profits, as consumers are willing to pay a premium for branded products [3] - Strong brands enhance cash flow, which is crucial for a company's growth and security [3] Market Positioning and Competitive Advantage - Brands facilitate the conversion of products into cash flow and increase third-party loyalty, including creditors, which can lower financing costs [3] - A strong brand can improve market share by increasing product margins and creating barriers to entry for competitors [4] - Brands provide leverage in negotiations with suppliers and distributors, positioning products as key nodes in the supply chain [4] Strategic Importance of Brand IP - The brand IP strategy integrates human and intellectual capital with strategic execution to create value [5] - Effective execution of the brand IP strategy relies on the integration of material and human capital, focusing on technology acquisition and ecosystem development [5] - Human and intellectual capital are essential for the brand IP strategy, requiring a supportive environment for innovation and employee development [6] Resilient Growth Path - The combination of technological advancements and human capital fosters a resilient growth path characterized by flexible operations and differentiated capabilities [6]