最近美国已经公开表态，威胁要对半导体进口加征100%的关税，美国划出了红线，宣称如果从台岛进 口的芯片产品和美国本土生产的芯片规模持平，也就是50%对50%，美国就不会对进口的芯片加征100% 的关税。美国发出的威胁，已经引起了轩然大波，因为会冲击全球的半导体产业，尤其是对于台岛的出 口产品造成巨大的困扰。一旦美国对来自台岛的芯片加征100%的关税，就会导致台岛芯片工厂的竞争 力的丧失，如今看来民进党当局跪了都没有用，因为美国的大棒还是砸向了台岛。 美国在推动全球化的时候，进行了产业分工，美国放弃了许多传统的制造业，但是如今美国的整体战略 显示，美国正在试图推动再次工业化，为此美国的战略最为典型。美国对于全球贸易伙伴发动了关税 战，美国公开宣称要通过对于进口产品加征关税来推动制造业向美国的转移，显然如今美国是一点都不 装，要利用关税来迫使许多厂商进行选择，因为在美国开始工厂，可以避免所谓的对等关税。实际上美 国不仅仅在芯片领域有动作，在其余的领域也是如此，美国在推动众多的制造业回流。 除了美国之外，其余的西方国家也是蠢蠢欲动，试图推动再次工业化，包括欧洲，在俄乌冲突的刺激之 下，欧洲已经意识到制造业的作用。在 ...

Core Insights - The event "2025 Ninth China Listed Company Brand Value List Release Conference" focused on the theme "Digital Intelligence Upgrading, Brand Resonance" and gathered experts to discuss new trends in brand development driven by technology [1] - Zhang Peng emphasized that the increasing demand for personalized and diversified products among consumers drives companies to innovate and leverage brand value for high-quality development [1] Brand Value and Loyalty - Brands serve as a company's "identity card," helping establish customer loyalty and allowing products to stand out in competitive markets [3] - Brands are tangible assets that can lead to higher profits, as consumers are willing to pay a premium for branded products [3] - Strong brands enhance cash flow, which is crucial for a company's growth and security [3] Market Positioning and Competitive Advantage - Brands facilitate the conversion of products into cash flow and increase third-party loyalty, including creditors, which can lower financing costs [3] - A strong brand can improve market share by increasing product margins and creating barriers to entry for competitors [4] - Brands provide leverage in negotiations with suppliers and distributors, positioning products as key nodes in the supply chain [4] Strategic Importance of Brand IP - The brand IP strategy integrates human and intellectual capital with strategic execution to create value [5] - Effective execution of the brand IP strategy relies on the integration of material and human capital, focusing on technology acquisition and ecosystem development [5] - Human and intellectual capital are essential for the brand IP strategy, requiring a supportive environment for innovation and employee development [6] Resilient Growth Path - The combination of technological advancements and human capital fosters a resilient growth path characterized by flexible operations and differentiated capabilities [6]

Core Viewpoint - The current U.S. tariff war is an attempt to address the structural contradictions within the U.S. debt-dollar system, which is an evolution of the "Triffin Dilemma" [2][5] Summary by Sections U.S. Tariff War Reasons - The tariff war is initiated to tackle the unsustainable fiscal situation caused by trade deficits, aiming to resolve the inherent contradictions of the U.S. debt-dollar system [2] - The U.S. has imposed tariffs on various imports, including a 25% tariff on imported cars and a 30% tariff on goods valued under $800 [1] Tariff Calculation Issues - The U.S. tariff calculation method is flawed, using a formula that overestimates the necessary tariff rates by about double [3][4] - The formula's assumptions regarding price elasticity of demand and supply are inaccurate, leading to potential miscalculations in expected tariff impacts [3][4] Economic Impact of Tariffs - The tariff increases are expected to raise domestic prices, with an average cost increase of $2,700 per household and a potential rise in core inflation by 1.7% to 2.1% [7] - The tariff war is likely to reduce bilateral trade and weaken the dollar's status as a reserve currency, as evidenced by rising U.S. debt yields and a declining dollar index [5][7] Recommendations for Response - The company suggests increasing macroeconomic countermeasures, including fiscal and monetary policies to mitigate the impact of tariffs [9][10] - Emphasis on enhancing consumer income and building a robust domestic demand market is recommended to counteract the effects of the tariff war [10] - The company advocates for further innovation support to maintain a competitive edge in global supply chains, particularly in high-tech and emerging industries [11]