品质与幸福商业模式

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“取经”胖东来后,永辉超市学亏了
Sou Hu Cai Jing· 2025-08-22 13:17
Core Viewpoint - Yonghui Supermarket has experienced a significant decline in performance due to its aggressive transformation strategy inspired by the model of Pang Donglai, leading to a substantial drop in revenue and a shift from profit to loss in the first half of 2025 [1][2][7]. Group 1: Financial Performance - In the first half of 2025, Yonghui reported a revenue of 29.948 billion yuan, a year-on-year decline of 20.73% [1]. - The company recorded a net loss of 241 million yuan, contrasting with a profit of 275 million yuan in the same period last year [1]. Group 2: Store Closures and Strategy - Yonghui closed 227 stores in the first half of 2025 as part of its transformation strategy, which was described as a "desperate measure" to address long-term losses [2]. - The revenue decline was attributed to the closure of underperforming stores and the temporary suspension of stores undergoing renovations, despite some renovated stores showing increased sales [5]. Group 3: Supply Chain and Product Quality - Yonghui's attempt to implement a "bare procurement" model led to a 0.78 percentage point decrease in gross margin, bringing it down to 20.80% [4]. - The company signed contracts with 2,860 standard product suppliers but faced challenges in maintaining product quality and consumer trust due to the rapid changes in supplier relationships [4]. Group 4: Online Business and Market Position - Yonghui's online business reported a revenue of 5.49 billion yuan, accounting for only 18.33% of total revenue, indicating limited growth potential [5]. - The company claimed a reduction in online losses, but this may have been due to cost-cutting rather than genuine revenue growth [5]. Group 5: Strategic Misalignment - Yonghui's transformation has been criticized for lacking a deep understanding of its core competencies, particularly in fresh produce, which saw a revenue decline of 15.38% [6]. - The company failed to adapt the successful elements of Pang Donglai's model to its own operational context, leading to a misalignment in strategy and execution [6][7]. Group 6: Future Directions - Yonghui is urged to reassess its strategic positioning, focusing on its strengths in the fresh supply chain and optimizing store networks based on regional market characteristics [7]. - The company should establish stable supplier relationships and enhance its online business to drive traffic to physical stores, aiming for a true integration of online and offline operations [7][8].