Core Viewpoints - The article emphasizes the importance of selecting the right market segment, implementing extreme solutions, prioritizing efficiency, and committing to long-term partnerships in the consumer industry [3][4]. Group 1: Key Strategies for Consumer Brands - Selecting the right market segment involves focusing on essential needs and high-frequency interactions in trillion-yuan markets such as fresh food, home goods, and food products [3][4]. - Implementing extreme solutions means using unconventional business models to build consumer trust, exemplified by practices like not selling overnight meat [3][4]. - Efficiency is crucial, with a focus on maintaining a cost advantage across the entire supply chain, allowing for a twofold markup to achieve a billion-yuan scale [3][4]. - Long-term partnerships are preferred over chasing fleeting trends, positioning as a strategic co-pilot alongside founders for a decade-long commitment [3][4]. Group 2: Program Details and Objectives - The "Black Horse · Billion Consumer Champion Special Camp" aims to address various challenges faced by consumer enterprises in their growth stages, focusing on scaling, brand innovation, and strategic market positioning [8][10]. - The program includes modules on rapid market entry, product innovation, competitive strategy, and long-term value creation, featuring insights from successful case studies and industry experts [26][30][34]. - The target participants are emerging consumer brands with revenues between 1-5 billion, regional chain brands with over 300 stores, and traditional brands undergoing transformation with revenues between 10-50 billion [36].