Core Viewpoint - The launch of Ruisheng Automobile as an independent brand marks the emergence of the first domestic MPV-focused brand, aiming to address the polarized MPV market and provide quality products for family users and small business owners [1][2]. Group 1: Market Context - The MPV market is currently experiencing a bifurcation, with high-end models being overpriced and low-end products lacking in quality, creating a need for a "quality inclusive" revolution [1][2]. - There is a significant gap in the market for MPV products priced between 120,000 to 250,000 yuan, which Ruisheng aims to fill by understanding consumer needs better [2]. Group 2: Company Performance - Ruisheng Automobile has achieved over 50% growth in a challenging market, increasing its market share from 23% to 37.9%, positioning itself as a leader in the MPV segment [2]. - The independent strategy of Ruisheng is seen as a catalyst for its growth, allowing for greater autonomy in product planning, research and development, marketing, and channel operations [2]. Group 3: Brand Philosophy - Ruisheng emphasizes a commitment to quality and resonates with the emotional journey of consumers, aiming to support families in their pursuit of happiness [3]. - The brand slogan "Ruisheng Automobile, Winning Together" reflects its philosophy of integrating into the lives of users [3]. Group 4: Strategic Vision - Ruisheng's three-step strategic plan aims to capture the market aggressively from 2025 to 2027, transition to a mainstream player from 2027 to 2030, and ultimately become a market leader by 2030 [4]. - The company plans to invest 20 billion yuan in R&D over the next five years, focusing on digitalization across the entire value chain to enhance brand value and market influence [4].

齐鲁晚报•齐鲁壹点 韩亮 波诡云谲的市场环境下，中国汽车市场迎来了一股"新力量"——8月30日，北京汽车制造厂旗下锐胜汽车在成都麓客岛举办的快手光合大会上，以独立品牌 身份正式亮相。这场以"锐胜·启程"为主题的发布会，标志着国内首个专注MPV的品牌诞生。 硝烟中奏响独立宣言 锐胜汽车凭什么？ "用品质陪您从奋斗的路驶向幸福的程"——这不仅是一句承诺，更是锐胜与用户人生旅程的深度共鸣。当中国家庭从"追逐梦想"迈向"守护幸福"，锐胜以务 实的产品力和共赢的品牌理念，让"锐胜汽车，胜在共赢"的口号真正融入用户生活的每一程。 鲶鱼入池 MPV市场格局或将改写 锐胜汽车"三步走"战略蓝图正稳步推进：2025-2027年全力抢占市场，2027-2030年迈向主流阵营，2030年剑指MPV市场领导者地位。伴随蓝图落地，MPV市 场将加速"从分散竞争到集中突破、从概念虚耗到务实创新"的变革。 新能源汽车时代的到来，把汽车工业推向前所未有的加速度。同时，MPV市场深陷两极分化困局：高端市场被溢价车型垄断，低端产品则陷入配置妥协的 恶性循环。专注MPV品类的专业品牌长期缺位。 0:00 / 0:54 当前MPV市场深陷两极割裂： ...

8月30日，北京汽车制造厂旗下锐胜汽车在成都以独立品牌身份正式亮相，定位中国品质MPV实干家。在这场以"锐胜·启程"为主题的发 布会上，锐胜汽车宣告了"全球第一个只做MPV的品牌"诞生，提出了"锐意进取，胜在共赢"的宣言。新的征程开启！ 从"产品序列"到"专业MPV品牌" 2030年之后，锐胜汽车的目标是成为MPV市场的领导者。通过持续的技术创新、品牌建设和用户服务优化，引领MPV市场的发展趋势， 推动行业的进步。 在锐胜汽车看来，当前MPV市场深陷两极割裂：高端车型价格高，低端产品体验欠佳，中间地带亟待一场"品质普惠"的革命。 从突围到领航 据介绍，锐胜汽车形成了涵盖短期攻坚、中期突破、长期领航的完整战略体系。每一步都锚定"中国品质MPV实干家"的品牌定位。 锐胜汽车制定了"三步走"战略蓝图： 2025-2027年，锐胜汽车将以抢占市场份额为主要目标，提高品牌知名度和市场覆盖率，巩固在兼用型MPV市场的优势地位，并逐步向 周边细分市场拓展； 2027-2030年，致力于成为MPV市场的主流品牌。通过加大研发投入，提升产品品质和技术含量，完善产品线布局，满足不同用户群体 的多样化需求，提升品牌形象和市场竞争力 ...