Group 1: Consumer Trust and Brand Management - The trust and affection of consumers are invaluable market resources for consumer-facing companies, reflecting their overall corporate culture and operational mechanisms [1] - The South Finance and Economics 21st Century Economic Report focuses on consumer sentiment dynamics, aiming to observe how companies handle public events and changes in public opinion [1] - A quantitative scoring mechanism, the "Consumer Sentiment Warning Index," has been developed to analyze and evaluate companies' responses to public sentiment events [1] Group 2: Incident Analysis - La Roche-Posay - La Roche-Posay's thermal water spray was criticized on social media for being perceived as overpriced, with claims that its only ingredient is water [2][5] - The company responded by clarifying that the water is not ordinary drinking water but natural thermal spring water from France, processed to retain minerals and elements [5] - The pricing justification based on production costs and the high-quality spray nozzle was provided, but the response was seen as insufficient given the significant price difference compared to competitors [6][7] Group 3: Incident Analysis - Sam's Club - A product sold at Sam's Club faced scrutiny due to inconsistent packaging labels, leading to a formal investigation by local market regulators [8][11] - The company acknowledged the issue and stated that the product's labeling had passed compliance checks, but the response involved shifting responsibility between the brand, manufacturer, and retailer [11][12] - The incident highlighted a lack of transparency and respect for consumer rights, emphasizing the need for brands to ensure quality and integrity in their operations [12]