品质验证
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京东发布“安心驼奶粉”品质验证及商家管理方案
Bei Jing Shang Bao· 2025-10-22 10:53
Group 1 - JD.com held the 2025 Camel Milk Powder Industry Summit, where it launched the "Assured Camel Milk Powder" quality verification and merchant management program [1] - To combat issues of low-quality products and adulteration, JD.com Supermarket introduced a comprehensive compliance verification process, including factory inspections, ingredient list checks, genetic testing, and sampling inspections [1] - Brands such as Wangyuan, Fengcao Pasture, and Original Gold have partnered with JD.com Supermarket [1] Group 2 - The primary consumer demographic for camel milk powder on JD.com consists of individuals aged 26-55, including middle-aged and elderly consumers, with a diverse urban distribution [1] - Key consumption scenarios include the need for elder care, personal and family health supplements, as well as demand for children's consumption and gifting [1] - Online sales of camel milk powder have surpassed 2.78 million buyers, reflecting a 90% year-on-year growth [2]