Group 1 - JD.com held the 2025 Camel Milk Powder Industry Summit, where it launched the "Assured Camel Milk Powder" quality verification and merchant management program [1] - To combat issues of low-quality products and adulteration, JD.com Supermarket introduced a comprehensive compliance verification process, including factory inspections, ingredient list checks, genetic testing, and sampling inspections [1] - Brands such as Wangyuan, Fengcao Pasture, and Original Gold have partnered with JD.com Supermarket [1] Group 2 - The primary consumer demographic for camel milk powder on JD.com consists of individuals aged 26-55, including middle-aged and elderly consumers, with a diverse urban distribution [1] - Key consumption scenarios include the need for elder care, personal and family health supplements, as well as demand for children's consumption and gifting [1] - Online sales of camel milk powder have surpassed 2.78 million buyers, reflecting a 90% year-on-year growth [2]

Group 1 - JD Supermarket launched the "Assured Camel Milk Powder" quality verification and merchant management program at the 2025 Camel Milk Powder Industry Summit, providing a comprehensive verification service from factory inspection to product testing and online sampling [1][3] - The program aims to purify the market environment and enhance brand credibility [1][3] Group 2 - The primary consumers of camel milk powder on JD Supermarket are individuals aged 26 to 55, including middle-aged and elderly groups, with a diverse urban distribution [3] - The demand for camel milk powder is driven by health awareness, the rise of the silver economy, and various consumption scenarios such as caring for elders and personal health supplements, with online transaction numbers exceeding 2.78 million, a 90% year-on-year increase [3] - Several brands, including Wangyuan, Fengcao Pasture, and Original Gold, signed cooperation agreements with JD Supermarket, and awards were given to trusted brands like New Camel and Wangyuan [3]

Core Insights - JD.com is targeting new growth areas by launching a quality verification and merchant management program for camel milk powder, aiming to enhance market standards and consumer trust [1][2]. Market Demand and Trends - The demand for camel milk powder is significantly driven by rising health awareness and the aging population, with online sales reaching over 2.78 million buyers, a year-on-year increase of 90% [2]. - The global camel milk powder market is projected to reach 97.7 billion RMB by 2024, with the Middle East as the primary supply region and the Asia-Pacific region showing high growth potential, particularly in China, which holds a 15% market share [2]. Consumer Demographics - The primary consumers of camel milk powder on JD.com are aged between 26 and 55, including middle-aged and elderly individuals, with a diverse urban distribution covering various demographics such as the elderly, small-town families, urban families, and middle-class consumers [2]. - Key consumption scenarios include elder care, personal and family health supplements, and gifting [2]. Quality Assurance Initiatives - JD.com has introduced a comprehensive verification process for camel milk powder, which includes factory inspections, ingredient checks, genetic testing, and random sampling to ensure product quality [2][3]. - Only products that meet all verification criteria will receive a "Compliance Certification" and the exclusive "安心驼奶粉" label, enhancing consumer confidence [2][3]. Industry Transformation - The camel milk powder industry is shifting towards standardization and high quality, with JD.com leading the charge to ensure compliance and eliminate substandard products [3]. - The introduction of the compliance certification is expected to increase conversion rates for certified products by over 3%, with a month-on-month improvement of approximately 10% to 35% [3]. Future Outlook - JD.com plans to establish a camel milk powder quality alliance by 2025, collaborating with brands and testing institutions to promote healthy industry development [4].