Core Insights - The "Longhua Super Commercial Circle" has been identified as a key area for development in the recently released "Shenzhen Commercial Outlet Planning (2025 - 2035)" with significant growth in retail sales [1] - The project "Yifang Tiandi," a 600,000 square meter experiential commercial cluster, has played a crucial role in driving regional consumption and urban development, marking its 8th anniversary [1][2] Group 1: Development and Impact - Yifang Tiandi has evolved alongside Longhua's urban upgrade, filling the high-end consumption gap and becoming a core engine for the international consumption center city [2] - The project has established a diverse matrix of business formats, including first-store economy, night economy, and event economy, catering to various consumer needs [2][3] Group 2: Differentiated Layout - Yifang Tiandi is divided into five themed commercial areas (A, B, C, D, E) to meet different demographic and consumption needs, such as family entertainment, youth socializing, and high-end retail [2] - The project includes over 7,000 parking spaces, addressing consumer concerns about parking and enhancing the overall shopping experience [2] Group 3: First-Store Economy and Unique Offerings - The project emphasizes the "first-store economy" by introducing a high density of first stores, including over 90% regional first stores and notable brands like CHANEL and DIOR [4][5] - In 2022, the D area added over 70 first stores, including 8 national first stores, enhancing the appeal to the young demographic in Longhua [5] Group 4: Innovative Business Models - Yifang Tiandi is expanding its commercial value through innovative models such as "Commercial + Events," "Commercial + Night Economy," and "Commercial + Popular IP," which activate consumer potential and promote high-quality development [6][7] - The project hosts various events and activities, such as sports competitions and themed festivals, to create unique consumer experiences and foster community engagement [6][7] Group 5: Regional Significance - Yifang Tiandi has transformed into a "Bay Area Consumption Landmark," witnessing Longhua's commercial evolution and contributing to the area's economic growth [8] - The project is expected to attract an average daily footfall of over 200,000 by 2024, solidifying its position as a leading commercial hub in Shenzhen [8]