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上半年全国新开162个Mall,关键趋势一览
Sou Hu Cai Jing· 2025-07-08 12:07
Group 1 - The core viewpoint of the article highlights the increasing prevalence of small-scale commercial projects, with 79 out of 162 new projects in the first half of the year being under 50,000 square meters [1] - Among these, 19 projects are micro-commercial spaces of 10,000 square meters or less, while 26 are community-type projects between 10,000 and 30,000 square meters [1] - The article notes that super-large commercial projects of 150,000 square meters or more are becoming rare, with only 12 such projects launched, including Zhengzhou Zhengdong Vientiane City, which is the largest at 241,000 square meters [1] Group 2 - The East China region leads in the number of new projects, with 63 launched, of which Jiangsu province accounts for 20 [3] - South China follows with 28 new projects, predominantly in Guangdong province, which contributes over 78% of the total [3] - Notably, Shenzhen welcomed three large projects over 100,000 square meters in April, significantly boosting the region's commercial landscape [3] Group 3 - The article discusses the entry of chain commercial companies, with JD Mall opening 8 new stores in major cities, including the largest store in Beijing at approximately 78,000 square meters [5] - Other notable players include Aegean Sea Group with 5 projects, and Wanda Plaza and Longfor Group each launching 4 projects [5] Group 4 - The trend of "Commercial+" is emerging, with over 10 projects integrating commercial spaces with cultural and tourism elements [6] - Examples include Tianyi Bay Qiu Zhai Lane Commercial Square, which combines agricultural and cultural tourism themes, and the first marine pedestrian street in Qingdao, Sihai Laihai Commercial Street [6][7] - Projects like Beijing Aoyuan CITY Street focus on integrating sports culture and tourism experiences [8][10] Group 5 - The article highlights the rise of themed commercial spaces catering to specific consumer demographics, such as the elderly and female consumers [16][20][22] - Six new projects related to the "two-dimensional" theme were launched, including the first comprehensive two-dimensional commercial complex in Wuxi [16][18] - The first silver-haired themed commercial complex in Chongqing aims to provide a one-stop living service platform for the elderly [20] Group 6 - The popularity of outlet malls and non-standard commercial spaces continues to rise, with 13 outlet projects launched in the first half of the year, totaling over 1.16 million square meters [24][26] - New outlet projects are increasingly focusing on experiential and thematic elements rather than just discount retail [26][28] - Non-standard commercial projects are breaking conventional norms, with examples like Xi'an Mingde Eco Future Town integrating various cultural and entertainment elements [28][30] Group 7 - Approximately 30 out of the 162 new projects are upgrades of existing properties, indicating a trend towards renovation in response to tightening land supply [32] - The article notes that not all planned projects are able to launch as scheduled due to various market factors, exemplified by the delayed opening of Nanchang Baiyin Dimension Center [32]