Core Insights - The article highlights the transformation of Zhongmu New District into a vibrant commercial hub within the Zhengzhou metropolitan area, focusing on unique shopping experiences and innovative business strategies [1][3][4]. Group 1: Commercial Development - Zhongmu New District has developed a distinctive commercial economy by analyzing consumer trends and creating immersive shopping environments, establishing itself as a benchmark for commercial street development in Henan Province [1][3]. - The district has adopted a "first-store economy" strategy, promoting flagship stores to combat market homogenization, resulting in over 100 flagship stores at the Shanshan Outlets [3][4]. - The successful implementation of a brand scarcity strategy has shifted Zhongmu from a "brand follower" to a "brand originator," creating a solid commercial moat that attracts consumer power from across the province [3][4]. Group 2: Experience-Driven Consumption - The integration of "commercial + cultural tourism" has become a key strategy for attracting visitors and extending their stay, enhancing the overall shopping experience [4][7]. - Zhongmu's Shanshan Outlets have transformed shopping into a park-like experience, blending retail with leisure and entertainment, thus appealing to a broader audience [5][7]. - The district has introduced various events and activities, such as music festivals and sports events, to shift from merely selling products to offering experiences, effectively creating a "micro-vacation destination" [7][8]. Group 3: Emotional Consumption Trends - The rise of emotional consumption is evident, with Zhongmu's Shanshan Outlets focusing on personalized services that foster deep emotional connections with consumers [8][10]. - The establishment of a three-dimensional service system catering to women, pets, and families reflects the district's commitment to enhancing customer loyalty and lifetime value [8][10]. - The emphasis on detailed services, such as free amenities and special gifts for specific demographics, has significantly improved customer satisfaction and loyalty, transforming one-time shoppers into long-term patrons [10].

Group 1 - The core viewpoint of the article highlights the increasing prevalence of small-scale commercial projects, with 79 out of 162 new projects in the first half of the year being under 50,000 square meters [1] - Among these, 19 projects are micro-commercial spaces of 10,000 square meters or less, while 26 are community-type projects between 10,000 and 30,000 square meters [1] - The article notes that super-large commercial projects of 150,000 square meters or more are becoming rare, with only 12 such projects launched, including Zhengzhou Zhengdong Vientiane City, which is the largest at 241,000 square meters [1] Group 2 - The East China region leads in the number of new projects, with 63 launched, of which Jiangsu province accounts for 20 [3] - South China follows with 28 new projects, predominantly in Guangdong province, which contributes over 78% of the total [3] - Notably, Shenzhen welcomed three large projects over 100,000 square meters in April, significantly boosting the region's commercial landscape [3] Group 3 - The article discusses the entry of chain commercial companies, with JD Mall opening 8 new stores in major cities, including the largest store in Beijing at approximately 78,000 square meters [5] - Other notable players include Aegean Sea Group with 5 projects, and Wanda Plaza and Longfor Group each launching 4 projects [5] Group 4 - The trend of "Commercial+" is emerging, with over 10 projects integrating commercial spaces with cultural and tourism elements [6] - Examples include Tianyi Bay Qiu Zhai Lane Commercial Square, which combines agricultural and cultural tourism themes, and the first marine pedestrian street in Qingdao, Sihai Laihai Commercial Street [6][7] - Projects like Beijing Aoyuan CITY Street focus on integrating sports culture and tourism experiences [8][10] Group 5 - The article highlights the rise of themed commercial spaces catering to specific consumer demographics, such as the elderly and female consumers [16][20][22] - Six new projects related to the "two-dimensional" theme were launched, including the first comprehensive two-dimensional commercial complex in Wuxi [16][18] - The first silver-haired themed commercial complex in Chongqing aims to provide a one-stop living service platform for the elderly [20] Group 6 - The popularity of outlet malls and non-standard commercial spaces continues to rise, with 13 outlet projects launched in the first half of the year, totaling over 1.16 million square meters [24][26] - New outlet projects are increasingly focusing on experiential and thematic elements rather than just discount retail [26][28] - Non-standard commercial projects are breaking conventional norms, with examples like Xi'an Mingde Eco Future Town integrating various cultural and entertainment elements [28][30] Group 7 - Approximately 30 out of the 162 new projects are upgrades of existing properties, indicating a trend towards renovation in response to tightening land supply [32] - The article notes that not all planned projects are able to launch as scheduled due to various market factors, exemplified by the delayed opening of Nanchang Baiyin Dimension Center [32]