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新华百货旗下首家“胖改店”开业
Zhong Zheng Wang· 2025-09-22 14:41
Core Insights - The opening of the first "Fat Reform Store" of Xinhua Department Store in Wuzhong City, Ningxia, has attracted over 100,000 visitors within just three days [1] - The store emphasizes fresh, affordable products that cater to local tastes, moving away from a "large and complete" display strategy [1] - The success of the Wuzhong Wanda store indicates a shift in the retail industry towards a dual-driven model of "products + services," focusing on community needs rather than just price competition [1] Summary by Categories Store Performance - The Wuzhong Wanda store opened successfully with a remarkable foot traffic of over 100,000 in the first three days [1] Product Offering - The store features a popular freshly made food section, including items like beef egg burgers and roasted duck, which are in high demand despite long queues [1] - High-value products such as durians and Dole coconuts are key attractions for family customers [1] Retail Strategy - The store operates on three main principles: freshness, affordability, and alignment with local tastes, ensuring that every product communicates its value [1] - The retail experience is enhanced by efficient checkout processes and knowledgeable staff, contributing to customer satisfaction [1] - The evolving retail landscape suggests that consumer behavior is increasingly driven by brand trust and emotional connection rather than mere transactional interactions [1]
宁夏首家“胖改店”开业3天客流量破10万人次
Sou Hu Cai Jing· 2025-09-22 10:44
Group 1 - The first "fat reform store" in Ningxia, operated by Yinchuan Xinhua Department Store Group Co., Ltd., opened its Wu Zhong Wanda store, attracting over 100,000 visitors in just three days of operation [1][3] - The success of the store serves as a confidence booster for the physical retail market, indicating that understanding consumer needs and providing quality products and attentive service can activate consumption potential [3][4] - The store focuses on three principles: freshness, affordability, and local taste, rather than a wide range of SKUs, ensuring that every product resonates with customers [3][4] Group 2 - The current retail competition has evolved beyond price and scale battles, entering a new phase driven by both products and services, where supermarkets must become solution providers for community residents [4] - Consumer willingness to visit the store despite adverse weather conditions reflects trust and emotional recognition of the brand, emphasizing the importance of focusing on genuine user needs and refining service details to unlock consumption potential [4]