商品分体系升级

Search documents
美团拼好饭升级评分体系:“店铺分”变“商品分”
Guan Cha Zhe Wang· 2025-07-10 10:41
Core Insights - Meituan's "Pinduoduo" has upgraded its merchant scoring system from "store score" to "product score," incorporating both subjective user reviews and objective metrics like purchase and repurchase rates [1][2] - The new scoring system allows consumers to make more informed purchasing decisions based on individual product ratings, which directly influences their buying behavior [1] - The upgrade aims to help merchants focus on their best-selling products, enhancing efficiency and reducing costs through economies of scale [1] Summary by Sections - **Scoring System Upgrade** - The upgrade from "store score" to "product score" provides a more accurate measure of product quality from the consumer's perspective [1] - The new system includes user evaluations and metrics such as purchase frequency, allowing for a comprehensive assessment of product performance [1] - **Consumer Impact** - The "product score" serves as a crucial decision-making tool for consumers, influencing their choice to purchase [2] - Consumers are increasingly prioritizing product ratings, which are seen as a reflection of the quality and service provided by restaurants [2] - **Merchant Strategy** - The new scoring system encourages merchants to focus on quality and service rather than solely competing on price [2] - By directing more traffic to high-quality products, the platform aims to foster a competitive environment that emphasizes product excellence [2]