Core Insights - Title optimization is crucial for enhancing product visibility and click-through rates on Pinduoduo's e-commerce platform [1] Group 1: Keyword Selection - Keyword screening is the foundation of title optimization, utilizing Pinduoduo's "Search Term Analysis" feature to identify popular search terms [3] - Attention should be given to the suggested terms in the dropdown box, which are generated based on user search habits, providing high reference value [3] - Third-party tools can be employed to analyze competitors' titles for quality keywords, ensuring relevance to the product [3] Group 2: Title Structure - A quality title should include core words, attribute words, and marketing words to effectively communicate the product [3] - High-traffic, low-competition long-tail keywords should be prioritized in the title, enhancing search result visibility [3] - Titles must be coherent and avoid excessive keyword stuffing that could hinder consumer readability [3] Group 3: Continuous Optimization - Titles require ongoing optimization, adjusting keywords based on seasonal changes and platform activities to maintain relevance [4] - Regular analysis of product data is essential; low-traffic or low-conversion keywords should be replaced with more effective options [4] Group 4: Competitor Analysis - Studying competitors' title strategies is vital for optimization, identifying their advantageous keywords and differentiating factors [6] - If competitors emphasize low prices, highlighting product quality and after-sales service in titles can attract target customers [6] Conclusion - Mastering keyword selection, title structure, and continuous optimization is essential for Pinduoduo's operational success, driving high traffic and conversion rates [6]