Core Insights - The article discusses the development of international consumer center cities in China, focusing on enhancing inbound consumption and the measures taken to facilitate this growth. Group 1: Inbound Consumption Growth - Shanghai's Yuyuan Mall is experiencing a surge in inbound consumption, with over 30% of visitors being international tourists, particularly from Southeast Asia and the Middle East [4] - The implementation of the "immediate refund" policy for departure tax has significantly improved the shopping experience for inbound tourists, with a reported increase of over 500% in tax refund applications since the service began [3] Group 2: Consumer Experience Enhancements - Yuyuan Mall has made efforts to cater to international visitors by providing bilingual menus, foreign language training for staff, and international payment options like Alipay [2][4] - The mall has introduced a digital consumption display that integrates product guidance, storytelling, and multilingual interaction to assist foreign tourists in their shopping experience [4] Group 3: Cultural and Product Offerings - Traditional Chinese cultural products, non-heritage cuisine, and handicrafts are the top three categories purchased by international tourists, with items like silk scarves and traditional crafts being particularly popular [4] - The mall is also promoting immersive cultural experiences to attract more foreign visitors, emphasizing the diversity and charm of Chinese culture [5]

Core Viewpoint - The traditional commercial districts in Shanghai are exploring new vitality as the "Z generation" becomes the main consumer force, with a focus on enhancing consumption capabilities and innovative practices in the Nanjing East Road business area [1][7]. Group 1: Innovative Practices in Commercial Spaces - New World City is transforming traditional department stores into diversified experiential spaces by integrating five new consumption scenarios: culture, tourism, animation, exhibitions, and services [3]. - The "city micro-vacation" package and the ACG ecosystem, along with the "first show, first exhibition, first release" matrix, provide immersive experiences that attract young consumers [3]. - The expert group highly recognized the "business, tourism, and culture linkage" model implemented by New World City, suggesting that its practices are worth promoting [3]. Group 2: High-End Retail Strategies - New World Daimaru Department Store offers an "immediate purchase and return" tax refund service and a three-in-one model combining department store, shopping center, and space operation [5]. - This high-end department store, a collaboration between Huangpu District state-owned assets and Japan's Daimaru Matsuzakaya, emphasizes "business as the foundation, culture as the soul" [5]. - By hosting international IP premieres, sports dance events, and symphonic performances, the store successfully attracts both domestic and international consumers, contributing new ideas for building an international consumption center city [5]. Group 3: Recommendations for Consumption Enhancement - Experts discussed ways to boost consumption and expand domestic demand, including optimizing consumer financial products and enhancing policy guidance to support innovative business models [7]. - There is a growing trend towards embedded, experiential, and immersive consumption, which is increasingly favored by younger consumers and gradually accepted by older generations [7]. - The Nanjing East Road business area has conducted valuable explorations in stimulating commercial vitality and enhancing consumption capabilities, accumulating significant experience [7].