商标误导

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律师:企业应避免产品标注误导消费者
Xin Hua Wang· 2025-08-11 03:28
Group 1 - The article highlights the prevalence of trademark "word games" in the food and daily necessities sectors, particularly in the liquor industry where misleading product names can imply aging or quality that is not accurate [1] - A specific case is mentioned where a liquor brand used "28 years" in its product name, leading consumers to believe it referred to the aging process, but the company did not directly respond to inquiries about this claim [1] - Following the inquiry, the brand changed the product name from "某某28年" to "某某28" on e-commerce platforms, indicating a potential shift in marketing strategy [1] Group 2 - China's trademark law prohibits deceptive marks that can mislead the public regarding product quality or characteristics, emphasizing the need for truthful and comprehensive information in advertising [2] - Legal experts suggest that misleading trademarks could lead to civil lawsuits, with potential penalties including triple compensation for fraudulent behavior under consumer protection laws [2] - Companies are advised to self-audit their product labeling for compliance to avoid misleading consumers, and consumers are encouraged to retain evidence for complaints if misled by product names [2]