Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [5][8]. Core Views - The company is positioned as a leader in the smart projection industry, with a focus on home use and expanding into automotive and commercial sectors. The report highlights a recovery in profitability and market share, driven by cost advantages and a stable domestic market [7][11]. - The company is expected to see significant growth in net profit from 2025 to 2027, with projections of 300 million, 600 million, and 800 million RMB respectively, reflecting year-on-year growth rates of 151.3%, 99.8%, and 33.4% [6][8]. Summary by Sections Market Performance - The closing price of the company's stock is 127.00 RMB, with a total market capitalization of 8,890 million RMB and a debt-to-asset ratio of 46.95% [3]. Financial Forecast and Valuation - Revenue projections for the company are as follows: 3,557 million RMB in 2023, 3,405 million RMB in 2024, and expected growth to 3,872 million RMB in 2025, with a year-on-year growth rate of 13.74% [6]. - The expected earnings per share (EPS) are projected to rise from 1.72 RMB in 2023 to 4.31 RMB in 2025, with a corresponding price-to-earnings (P/E) ratio of 29.45 for 2025 [6]. Business Overview - The company has established itself as a leader in the domestic smart projection market, maintaining the highest shipment volume for seven consecutive years. It is now expanding into automotive and commercial sectors, aiming to become a global leader in projection devices [16][21]. - The company’s revenue from projection equipment and accessories reached 1,490 million RMB in the first half of 2025, accounting for 96.2% of total revenue, while internet value-added services contributed 60 million RMB [27]. Growth Drivers - The domestic market is stabilizing, with the company expected to regain pricing power and improve profit margins. The report notes that the industry is entering a consolidation phase, which may benefit the company as it enhances its market share [7][30]. - The company is also focusing on expanding its overseas market presence, with significant growth potential in regions like North America and Western Europe, where the acceptance of smart projection products is gradually increasing [55][67]. New Business Development - The automotive business is rapidly developing, with the company already securing eight contracts for vehicle-mounted projection products. This segment is expected to contribute significantly to revenue in the coming years [72][80]. - The commercial business is anticipated to start generating revenue in the second half of 2025, leveraging the company’s established technology and brand strength [10][27].