Core Viewpoint - The first Chaozhou beef hot pot festival aims to promote Guangdong's culinary culture and attract nationwide participation, showcasing the region's unique flavors and boosting local consumption during the festive season [7][9][10]. Group 1: Event Overview - The Chaozhou beef hot pot festival will take place on December 20, 2025, in Guangzhou, as part of the "Enjoy Guangdong" consumption season [8]. - The festival is designed to integrate culinary experiences with cultural elements, enhancing the overall consumer experience [21][22]. - The event is expected to stimulate local economies by driving traffic to surrounding restaurants, retail, and accommodation sectors [80]. Group 2: Cultural Significance - The festival highlights the traditional craftsmanship of Chaozhou beef hot pot, emphasizing the importance of cultural heritage in modern culinary practices [18][19]. - It serves as a platform for showcasing the rich culinary traditions of Guangdong, aiming to elevate the region's cultural identity on a national and international level [10][106]. Group 3: Economic Impact - The Chaozhou beef hot pot industry is valued at nearly 50 billion yuan, positioning it as a key driver for local economic growth and consumer engagement [95]. - The festival facilitates the integration of supply chains from northern beef production areas, enhancing the quality and variety of offerings available to consumers in Guangdong [40][51]. - The event is part of a broader strategy to promote consumption and support the agricultural sector through collaborative efforts across regions [38][46]. Group 4: Media and Promotion - The "media+" approach is utilized to enhance the festival's visibility, leveraging various platforms to reach a wider audience and promote the event as a national culinary highlight [74][81]. - The festival's marketing strategy aims to create a strong brand presence for "Eating in Guangdong," enhancing its appeal and driving consumer interest [76][90]. - The integration of storytelling and cultural narratives in promotional activities aims to deepen consumer engagement and understanding of the culinary heritage [78][82].